Pybop: Exceptional Web Content for Exceptional Businesses » writing tips

“Come Fry With Us” – Best Subject Line Ever

Shelly Bowen — Tue, 04 Aug 2009 00:32:32 +0000

I have a dedicated email address for advertisements from my favorite brands, and I scan through the subject lines, oh, once a week or so. Most get deleted.

Yes, I want gray suede shoes, but I’m resisting. Delete.

I don’t need a new batch of business cards. Delete.

continue reading “Come Fry With Us” – Best Subject Line Ever

9 Twitter Writing Tips for Businesses

Shelly Bowen — Tue, 10 Feb 2009 00:29:46 +0000

by Shelly Bowen

More and more businesses are embracing social media as a part of their marketing efforts. If you have experimented at all with tools such as Facebook, forums, or Twitter, or have actively blogged and commented out there, you know the online social-sphere is different than any other type ... continue reading 9 Twitter Writing Tips for Businesses

Which Is Better: Long or Short Web Copy?

Shelly Bowen — Mon, 13 Oct 2008 15:00:13 +0000

Which is more effective online: long or short copy?

If you said short … you’re only half right. In reality, it depends. On everything really. Here’s a magic question:

Where is your shopper in the buying process?

At the very beginning? Then you might want to use short, scannable copy to quickly conveys ... continue reading Which Is Better: Long or Short Web Copy?

5 Ways to “Back off the sell and amp up the entertainment.”

Shelly Bowen — Wed, 01 Oct 2008 02:14:02 +0000

Love that quote. It’s from Forbes article called “Try These Innovative Marketing Techniques.” The article has some great case studies about how content that’s valuable to your target audience — like ebooks, enewsletters, and videos — can attract a lot of eyeballs and a lot of buzz.

Need your own content ... continue reading 5 Ways to “Back off the sell and amp up the entertainment.”