Pybop: Exceptional Web Content for Exceptional Businesses » web site marketing

Add Value to Add Reach

Shelly Bowen — Tue, 18 Nov 2008 15:15:48 +0000

Wish you could reach more of your targeted customers online? Adding value — and I’m not talking a new product or service — could expand your reach.

Sure, a new offer is valuable. And when you launch, you’ll likely write all about its benefits and features on your Web site, showing ... continue reading Add Value to Add Reach

What’s Your Seasonal Content Strategy?

Shelly Bowen — Fri, 07 Nov 2008 16:20:33 +0000

by Shelly Bowen

Once your Web site is right where you want it — it supports your brand in tone and design, attracts new visitors with seamless SEO, and converts prospects into buyers effectively — you’ll, of course, want to make it even better. One way is to take a look ... continue reading What’s Your Seasonal Content Strategy?

Three Ways to Increase Web Site Sales in a Down Economy

Shelly Bowen — Mon, 03 Nov 2008 18:29:32 +0000

by Shelly Bowen

Low Expectations for Holiday Sales This Year?

If you’ve adjusted your holiday sales forecast for 2008 due to the down economy, you’re not alone. Even if all goes well at the U.S. election tomorrow — possible? — healing will take some time. And this holiday season will be really ... continue reading Three Ways to Increase Web Site Sales in a Down Economy

Web Site Marketing with Integrity: Possible?

Shelly Bowen — Wed, 22 Oct 2008 16:05:42 +0000

“Who are you writing to?” I asked a colleague recently of his small business blog.

“Good question,” he said. “It’s evolving.” A beat, and then: “It’s for potential clients. When they visit my site and read my blog, I want them to know who I am, how I work, and what ... continue reading Web Site Marketing with Integrity: Possible?

SEO Copywriting: How to get it right

Shelly Bowen — Mon, 20 Oct 2008 15:15:48 +0000

When you hire a good SEO expert (search engine optimization guru), she’ll have one big audacious goal:

To bring your Web site as much organic traffic from search engines (like Yahoo and Google) as possible. In other words, to help people find you online on their own.

A great SEO specialist ... continue reading SEO Copywriting: How to get it right

Does Your Marketing Copy Tell a Good Story?

Shelly Bowen — Fri, 17 Oct 2008 15:56:52 +0000

“I’m a hunter,” Michael Grecco, the portrait photographer, said last night in a Little Italy photography studio. Every day he’s on the prowl to find his next story. He’s not a photojournalist anymore, but his work is still about the five Ws: who, what, when, where, why. Sure, this is ... continue reading Does Your Marketing Copy Tell a Good Story?

Work Smart, Not Hard

Shelly Bowen — Thu, 16 Oct 2008 16:51:12 +0000

From now on, I follow my own advice! Yesterday I spent all day working hard on reconfiguring my CSS — style sheets — for a new and more flexible Web site. I know next to nothing about CSS, so it was a little like hiring an architect to give a ... continue reading Work Smart, Not Hard

For Truly Engaging Customer Experiences …

Shelly Bowen — Thu, 09 Oct 2008 00:12:41 +0000

It’s not just the words. It’s where they show up, how they flow from screen to screen, and who they’re appealing to.

It’s not just marketing. It’s helping people to quickly “get it,” feel something, and want something really bad.

Many experts have said this before me, but it’s worth repeating: if ... continue reading For Truly Engaging Customer Experiences …