Pybop: Exceptional Web Content for Exceptional Businesses » web site copywriting

“Come Fry With Us” – Best Subject Line Ever

Shelly Bowen — Tue, 04 Aug 2009 00:32:32 +0000

I have a dedicated email address for advertisements from my favorite brands, and I scan through the subject lines, oh, once a week or so. Most get deleted.

Yes, I want gray suede shoes, but I’m resisting. Delete.

I don’t need a new batch of business cards. Delete.

continue reading “Come Fry With Us” – Best Subject Line Ever

What Is Pybop?

Shelly Bowen — Wed, 22 Jul 2009 15:52:45 +0000

PYBOP, LLC was established by Shelly Bowen to provide businesses large and small a resource for exceptional content. From advising startups whose primary asset is content to consulting growing businesses on executing exceptional marketing, branding, and SEO campaigns, she provides the education, experience, and creativity companies need to reach their goals.

Eliminate These Dead Ends for More Leads

Shelly Bowen — Tue, 25 Nov 2008 15:43:06 +0000

by Shelly Bowen

S/He Has Your Business Card … Now What?

Do you collect business cards? Whenever I meet someone interesting at a work-related event, I get his or her card. If I have a pen, I jot something on the back to help me remember why this person was interesting to ... continue reading Eliminate These Dead Ends for More Leads

Smart SEO Isn’t Just in the Numbers

Shelly Bowen — Tue, 11 Nov 2008 17:01:57 +0000

by Shelly Bowen

When you’re optimizing your Web site for search, success is clearly measured by high traffic numbers. And to get traffic, you need search engine page rank for your keywords and phrases. There are plenty of published SEO tactics out there that will help you do that.

But even a ... continue reading Smart SEO Isn’t Just in the Numbers

Does Your Marketing Copy Tell a Good Story?

Shelly Bowen — Fri, 17 Oct 2008 15:56:52 +0000

“I’m a hunter,” Michael Grecco, the portrait photographer, said last night in a Little Italy photography studio. Every day he’s on the prowl to find his next story. He’s not a photojournalist anymore, but his work is still about the five Ws: who, what, when, where, why. Sure, this is ... continue reading Does Your Marketing Copy Tell a Good Story?