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Posted by Shelly Bowen on Aug 11, 2009.
Right. There Is No Shortcut (Sorry)
I recently picked up a new magazine that featured beautiful photography and great writing. At home, I flipped through and spotted a story from David Sedaris. (Yeah!) But I had read it before. (Boo.) Some of the photos I realized I had seen before. The … continue reading The True Shortcut to Valuable Content
Posted by Shelly Bowen on Jul 22, 2009.
PYBOP, LLC was established by Shelly Bowen to provide businesses large and small a resource for exceptional content. From advising startups whose primary asset is content to consulting growing businesses on executing exceptional marketing, branding, and SEO campaigns, she provides the education, experience, and creativity companies need to reach their goals.
Posted by Shelly Bowen on Jul 01, 2009.
You take extra care to ensure your content on your marketing materials, business cards, and Web site are accurate, compelling, and drive your primary message. But what about your organic brand?
This is what people see in the organic search results (not the paid search ads) when they search for you. … continue reading Organically Muddy? A Quick SEO Scrubbing Can Improve Your Brand Image
Posted by Shelly Bowen on Feb 18, 2009.
by Shelly Bowen
People love to hear themselves talk (yes, me included), which is partly why user generated content (UGC) is so prevalent. Other reasons are people like to be persuaded by their peers and “eavesdrop” on conversations. Also, your customers may be able to help each other faster and … continue reading Is UGC the Easy Answer for Your Business? Not So Fast.
Posted by Shelly Bowen on Nov 25, 2008.
by Shelly Bowen
S/He Has Your Business Card … Now What?
Do you collect business cards? Whenever I meet someone interesting at a work-related event, I get his or her card. If I have a pen, I jot something on the back to help me remember why this person was interesting to … continue reading Eliminate These Dead Ends for More Leads
Posted by Shelly Bowen on Nov 18, 2008.
Wish you could reach more of your targeted customers online? Adding value — and I’m not talking a new product or service — could expand your reach.
Sure, a new offer is valuable. And when you launch, you’ll likely write all about its benefits and features on your Web site, showing … continue reading Add Value to Add Reach
Posted by Shelly Bowen on Nov 11, 2008.
by Shelly Bowen
When you’re optimizing your Web site for search, success is clearly measured by high traffic numbers. And to get traffic, you need search engine page rank for your keywords and phrases. There are plenty of published SEO tactics out there that will help you do that.
But even a … continue reading Smart SEO Isn’t Just in the Numbers
Posted by Shelly Bowen on Oct 22, 2008.
“Who are you writing to?” I asked a colleague recently of his small business blog.
“Good question,” he said. “It’s evolving.” A beat, and then: “It’s for potential clients. When they visit my site and read my blog, I want them to know who I am, how I work, and what … continue reading Web Site Marketing with Integrity: Possible?
Posted by Shelly Bowen on Oct 15, 2008.
If you happen to be visiting today, you might find this site to be going through some visible growing pains. The structure is just not supporting all the cool stuff I need, like Search, ShareThis, RSS, Recent Posts for goodness sake, and MyBlogLog community. So although this site design looks … continue reading Shelly's Web Site Is Ready for More …
Posted by Shelly Bowen on Sep 24, 2008.
Friday night I attended a 10-year photo studio anniversary party in Seattle. A couple hundred people; most I didn’t know. But they had Web sites, and they were all asking me what I do.
Aha. Perfect opportunity to perfect my elevator pitch.
Half the time I was received with “Yes! We need … continue reading How to Open the Closed Minded
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