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	<title>Pybop: Exceptional Web Content for Exceptional Businesses &#187; web site best practices</title>
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		<title>The True Shortcut to Valuable Content</title>
		<link>http://www.shellybowen.com/2009/08/finding-valuable-content/</link>
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		<pubDate>Tue, 11 Aug 2009 21:45:18 +0000</pubDate>
		<dc:creator>Shelly Bowen</dc:creator>
				<category><![CDATA[Web Content Inspiration]]></category>
		<category><![CDATA[Web Writing and Editing]]></category>
		<category><![CDATA[content strategy]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[web site best practices]]></category>
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		<description><![CDATA[Right. There Is No Shortcut (Sorry)
<p>I recently picked up a new magazine that featured beautiful photography and great writing. At home, I flipped through and spotted a story from David Sedaris. (Yeah!) But I had read it before. (Boo.) Some of the photos I realized I had seen before. The  ... <a href="http://www.shellybowen.com/2009/08/finding-valuable-content/">continue reading The True Shortcut to Valuable Content</a>]]></description>
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		<title>Smart SEO Isn&#8217;t Just in the Numbers</title>
		<link>http://www.shellybowen.com/2008/11/smart-seo-isnt-just-in-the-numbers/</link>
		<comments>http://www.shellybowen.com/2008/11/smart-seo-isnt-just-in-the-numbers/#comments</comments>
		<pubDate>Tue, 11 Nov 2008 17:01:57 +0000</pubDate>
		<dc:creator>Shelly Bowen</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Online Customer Experience / Research]]></category>
		<category><![CDATA[SEO Content]]></category>
		<category><![CDATA[best copywriting]]></category>
		<category><![CDATA[customer behavior]]></category>
		<category><![CDATA[customer experience]]></category>
		<category><![CDATA[increasing sales]]></category>
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		<category><![CDATA[web site best practices]]></category>
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		<description><![CDATA[<p>by Shelly Bowen</p>
<p>When you&#8217;re optimizing your Web site for search, success is clearly measured by high traffic numbers. And to get traffic, you need search engine page rank for your keywords and phrases. There are plenty of published SEO tactics out there that will help you do that.</p>
<p>But even a  ... <a href="http://www.shellybowen.com/2008/11/smart-seo-isnt-just-in-the-numbers/">continue reading Smart SEO Isn&#8217;t Just in the Numbers</a>]]></description>
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		<title>Does Your Marketing Copy Tell a Good Story?</title>
		<link>http://www.shellybowen.com/2008/10/does-your-marketing-copy-tell-a-good-story/</link>
		<comments>http://www.shellybowen.com/2008/10/does-your-marketing-copy-tell-a-good-story/#comments</comments>
		<pubDate>Fri, 17 Oct 2008 15:56:52 +0000</pubDate>
		<dc:creator>Shelly Bowen</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Online Customer Experience / Research]]></category>
		<category><![CDATA[Web Content Inspiration]]></category>
		<category><![CDATA[best customer experience]]></category>
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		<category><![CDATA[michael grecco]]></category>
		<category><![CDATA[photojournalism]]></category>
		<category><![CDATA[storytelling]]></category>
		<category><![CDATA[web site best practices]]></category>
		<category><![CDATA[Web site content tips]]></category>
		<category><![CDATA[web site copywriting]]></category>
		<category><![CDATA[web site marketing]]></category>
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		<description><![CDATA[<p>&#8220;I&#8217;m a hunter,&#8221; Michael Grecco, the portrait photographer, said last night in a Little Italy photography studio. Every day he&#8217;s on the prowl to find his next story. He&#8217;s not a photojournalist anymore, but his work is still about the five Ws: who, what, when, where, why. Sure, this is  ... <a href="http://www.shellybowen.com/2008/10/does-your-marketing-copy-tell-a-good-story/">continue reading Does Your Marketing Copy Tell a Good Story?</a>]]></description>
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