Pybop: Exceptional Web Content for Exceptional Businesses : Web content company, Web content strategy, Web content writing services from Shelly Bowen and the Pybop Team.

Posts Tagged ‘web site best practices’

 

The True Shortcut to Valuable Content

Posted by Shelly Bowen on Aug 11, 2009.

Right. There Is No Shortcut (Sorry)

I recently picked up a new magazine that featured beautiful photography and great writing. At home, I flipped through and spotted a story from David Sedaris. (Yeah!) But I had read it before. (Boo.) Some of the photos I realized I had seen before. The … continue reading The True Shortcut to Valuable Content

Smart SEO Isn’t Just in the Numbers

Posted by Shelly Bowen on Nov 11, 2008.

by Shelly Bowen

When you’re optimizing your Web site for search, success is clearly measured by high traffic numbers. And to get traffic, you need search engine page rank for your keywords and phrases. There are plenty of published SEO tactics out there that will help you do that.

But even a … continue reading Smart SEO Isn’t Just in the Numbers

Does Your Marketing Copy Tell a Good Story?

Posted by Shelly Bowen on Oct 17, 2008.

“I’m a hunter,” Michael Grecco, the portrait photographer, said last night in a Little Italy photography studio. Every day he’s on the prowl to find his next story. He’s not a photojournalist anymore, but his work is still about the five Ws: who, what, when, where, why. Sure, this is … continue reading Does Your Marketing Copy Tell a Good Story?