Posts Tagged ‘web content experts’

The Infiltration: Will Content Strategy Take Over the (Web) World?

Posted by Shelly Bowen on Apr 03, 2009.

Us writerly types, we read, we think, we sit back, and we write. We organize, re-organize, and edit. Unless the writer is a performance artist, spoken word enthusiast, or beat poet, we generally don’t hear a rise a voices in public. Or anywhere. Until recently …

I’ve heard a clatter of … continue reading The Infiltration: Will Content Strategy Take Over the (Web) World?

Is Your Web Site at Risk of Osteoporosis?

Posted by Shelly Bowen on Mar 30, 2009.

Where does content strategy belong in the hierarchy of Web site creation?

Under IA (information architecture)?
Marketing?
Design?
User experience?
Editorial?

Imagine — 20 expert content strategists from London to San Fransisco locked together in a small room in Memphis for eight hours to battle out this and other Web content issues. It was the very … continue reading Is Your Web Site at Risk of Osteoporosis?