Posts Tagged ‘social media’

Should You Blog? No. You Should Not.

Posted by Shelly Bowen on Apr 02, 2010.

Should a blog be part of your Web content strategy? Probably not. Here’s why, and here’s what you should include instead.

Four Social Media Lessons from a Grassroots Guy

Posted by Shelly Bowen on Jul 24, 2009.

Social Media + Grassroots Efforts: Do They Play Well Together? They Should.

Two people with clipboards are flanking the grocery store exit. I steel myself to avoid eye contact. One takes a half step toward me. “Do you believe in ….?”

Grr, shake, turning away. Wait: “What did you say?”

He repeats. It’s … continue reading Four Social Media Lessons from a Grassroots Guy

Your Social Essence: Who Are YOU?

Posted by Shelly Bowen on Apr 29, 2009.

Are you social — gregarious and convivial? What’s your personality like?

Write one sentence to describe you and your essence. Then create a 1 minute video to captures your essence.

Be confident. Show flaws.

LOVE these calls to action from Susan Rice-Lincoln at Inbound Marketing Summit in San Francisco today. … continue reading Your Social Essence: Who Are YOU?

9 Twitter Writing Tips for Businesses

Posted by Shelly Bowen on Feb 09, 2009.

by Shelly Bowen

More and more businesses are embracing social media as a part of their marketing efforts. If you have experimented at all with tools such as Facebook, forums, or Twitter, or have actively blogged and commented out there, you know the online social-sphere is different than any other type … continue reading 9 Twitter Writing Tips for Businesses