Pybop: Exceptional Web Content for Exceptional Businesses » seo

If a Photo Is Worth 1,000 Words …

Shelly Bowen — Thu, 04 Mar 2010 19:11:17 +0000

… Does a Photo a Day Equal 365,000 Words a Year?

And do those “words” count toward:

Building a social community, Connecting with friends and colleagues, Engaging with an audience, Being more “human” in this virtual world, Gaining knowledge and ideas around your business, or even, dare I say it, Improving SEO?

I’m betting the answer is Yes. ... continue reading If a Photo Is Worth 1,000 Words …

The True Shortcut to Valuable Content

Shelly Bowen — Tue, 11 Aug 2009 21:45:18 +0000

Right. There Is No Shortcut (Sorry)

I recently picked up a new magazine that featured beautiful photography and great writing. At home, I flipped through and spotted a story from David Sedaris. (Yeah!) But I had read it before. (Boo.) Some of the photos I realized I had seen before. The ... continue reading The True Shortcut to Valuable Content

Organically Muddy? A Quick SEO Scrubbing Can Improve Your Brand Image

Shelly Bowen — Thu, 02 Jul 2009 00:38:17 +0000

You take extra care to ensure your content on your marketing materials, business cards, and Web site are accurate, compelling, and drive your primary message. But what about your organic brand?

This is what people see in the organic search results (not the paid search ads) when they search for you. ... continue reading Organically Muddy? A Quick SEO Scrubbing Can Improve Your Brand Image

What’s Your Seasonal Content Strategy?

Shelly Bowen — Fri, 07 Nov 2008 16:20:33 +0000

by Shelly Bowen

Once your Web site is right where you want it — it supports your brand in tone and design, attracts new visitors with seamless SEO, and converts prospects into buyers effectively — you’ll, of course, want to make it even better. One way is to take a look ... continue reading What’s Your Seasonal Content Strategy?

5 Ways to “Back off the sell and amp up the entertainment.”

Shelly Bowen — Wed, 01 Oct 2008 02:14:02 +0000

Love that quote. It’s from Forbes article called “Try These Innovative Marketing Techniques.” The article has some great case studies about how content that’s valuable to your target audience — like ebooks, enewsletters, and videos — can attract a lot of eyeballs and a lot of buzz.

Need your own content ... continue reading 5 Ways to “Back off the sell and amp up the entertainment.”

17 Ways to Improve Your Web Content

Shelly Bowen — Wed, 03 Sep 2008 03:18:35 +0000

You know it better than anyone. Your Web site is you. It’s what you wear. It’s how you sound. It’s how you smell. You want to smell nice, right?

I’d like to share some easy ways to improve your Web site content — that way, when I visit you, I’ll stay ... continue reading 17 Ways to Improve Your Web Content