Pybop: Exceptional Web Content for Exceptional Businesses » SEO copywriting

Organically Muddy? A Quick SEO Scrubbing Can Improve Your Brand Image

Shelly Bowen — Thu, 02 Jul 2009 00:38:17 +0000

You take extra care to ensure your content on your marketing materials, business cards, and Web site are accurate, compelling, and drive your primary message. But what about your organic brand?

This is what people see in the organic search results (not the paid search ads) when they search for you. ... continue reading Organically Muddy? A Quick SEO Scrubbing Can Improve Your Brand Image

Add Value to Add Reach

Shelly Bowen — Tue, 18 Nov 2008 15:15:48 +0000

Wish you could reach more of your targeted customers online? Adding value — and I’m not talking a new product or service — could expand your reach.

Sure, a new offer is valuable. And when you launch, you’ll likely write all about its benefits and features on your Web site, showing ... continue reading Add Value to Add Reach

SEO Copywriting: How to get it right

Shelly Bowen — Mon, 20 Oct 2008 15:15:48 +0000

When you hire a good SEO expert (search engine optimization guru), she’ll have one big audacious goal:

To bring your Web site as much organic traffic from search engines (like Yahoo and Google) as possible. In other words, to help people find you online on their own.

A great SEO specialist ... continue reading SEO Copywriting: How to get it right