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	<title>Pybop: Exceptional Web Content for Exceptional Businesses &#187; online marketing</title>
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		<title>9 Twitter Writing Tips for Businesses</title>
		<link>http://www.shellybowen.com/2009/02/9-twitter-writing-tips-for-businesses/</link>
		<comments>http://www.shellybowen.com/2009/02/9-twitter-writing-tips-for-businesses/#comments</comments>
		<pubDate>Tue, 10 Feb 2009 00:29:46 +0000</pubDate>
		<dc:creator>Shelly Bowen</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Social Media Content]]></category>
		<category><![CDATA[copy writing]]></category>
		<category><![CDATA[online branding]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[writing tips]]></category>

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		<description><![CDATA[<p>by Shelly Bowen</p>
<p>More and more businesses are embracing social media as a part of their marketing efforts. If you have experimented at all with tools such as Facebook, forums, or Twitter, or have actively blogged and commented out there, you know the online social-sphere is different than any other type  ... <a href="http://www.shellybowen.com/2009/02/9-twitter-writing-tips-for-businesses/">continue reading 9 Twitter Writing Tips for Businesses</a>]]></description>
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		<title>Amish Fireplace: Hoax or Marketing Genius?</title>
		<link>http://www.shellybowen.com/2008/12/amish-fireplace-hoax-or-marketing-genius/</link>
		<comments>http://www.shellybowen.com/2008/12/amish-fireplace-hoax-or-marketing-genius/#comments</comments>
		<pubDate>Tue, 23 Dec 2008 16:19:41 +0000</pubDate>
		<dc:creator>Shelly Bowen</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[ad copy writing]]></category>
		<category><![CDATA[advertorial]]></category>
		<category><![CDATA[copy]]></category>
		<category><![CDATA[marketing case study]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[print marketing]]></category>
		<category><![CDATA[tone of voice]]></category>

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		<description><![CDATA[<p>One of the flyers that hit my mailbox yesterday contained a two-page ad that was designed like an article. Headline:

&#8220;Amish mantle and miracle invention help home heat bills hit rock bottom.&#8221; </p>
<p>The photo shows seven suspender- and hat-wearing Amish men and three women in a wooden dome-shaped warehouse or barn  ... <a href="http://www.shellybowen.com/2008/12/amish-fireplace-hoax-or-marketing-genius/">continue reading Amish Fireplace: Hoax or Marketing Genius?</a>]]></description>
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