Pybop: Exceptional Web Content for Exceptional Businesses » marketing http://www.shellybowen.com Web content company, Web content strategy, Web content writing services from Shelly Bowen and the Pybop Team. Wed, 28 Jul 2010 23:03:45 +0000 http://wordpress.org/?v=2.8.6 en hourly 1 The Blog as Art? Our Experiment Launches … http://www.shellybowen.com/2008/12/the-blog-as-art-thursdayhappyhour/ http://www.shellybowen.com/2008/12/the-blog-as-art-thursdayhappyhour/#comments Tue, 09 Dec 2008 17:53:49 +0000 Shelly Bowen http://shellybowen.wordpress.com/?p=330 Thursday Happy Hour

Blogs are a useful tool for businesses. Done right, and they can help:

Connect with customers by listening and responding to comments Communicate important information Express your company’s unique personality and brand Draw a crowd to your Web site

All of which can increase sales in the long-run. But you knew all ... continue reading The Blog as Art? Our Experiment Launches …]]> http://www.shellybowen.com/2008/12/the-blog-as-art-thursdayhappyhour/feed/ 0 How to Open the Closed Minded http://www.shellybowen.com/2008/09/how-to-open-the-closed-minded/ http://www.shellybowen.com/2008/09/how-to-open-the-closed-minded/#comments Thu, 25 Sep 2008 03:13:45 +0000 Shelly Bowen http://shellybowen.wordpress.com/?p=166 Friday night I attended a 10-year photo studio anniversary party in Seattle. A couple hundred people; most I didn’t know. But they had Web sites, and they were all asking me what I do.

Aha. Perfect opportunity to perfect my elevator pitch.

Half the time I was received with “Yes! We need ... continue reading How to Open the Closed Minded]]> http://www.shellybowen.com/2008/09/how-to-open-the-closed-minded/feed/ 0 Is E-Mail Dead? http://www.shellybowen.com/2008/09/is-e-mail-dead/ http://www.shellybowen.com/2008/09/is-e-mail-dead/#comments Mon, 15 Sep 2008 14:04:07 +0000 Shelly Bowen http://shellybowen.wordpress.com/?p=152 Not yet, apparently.

“Using email to drive sales offers the highest return on investment of any direct response marketing method,” wrote Troy Foss, Director of Eventful, for Vistage Intl. (Coincidentally, Vistage is a CEO advising company I used to work with.)

He goes on: “The Direct Marketing Association estimates that email marketing ... continue reading Is E-Mail Dead?]]> http://www.shellybowen.com/2008/09/is-e-mail-dead/feed/ 0 17 Ways to Improve Your Web Content http://www.shellybowen.com/2008/09/17-ways-to-improve-your-web-content/ http://www.shellybowen.com/2008/09/17-ways-to-improve-your-web-content/#comments Wed, 03 Sep 2008 03:18:35 +0000 Shelly Bowen http://shellybowen.wordpress.com/?p=89 You know it better than anyone. Your Web site is you. It’s what you wear. It’s how you sound. It’s how you smell. You want to smell nice, right?

I’d like to share some easy ways to improve your Web site content — that way, when I visit you, I’ll stay ... continue reading 17 Ways to Improve Your Web Content]]> http://www.shellybowen.com/2008/09/17-ways-to-improve-your-web-content/feed/ 1 My RSS Feeds Right Now http://www.shellybowen.com/2008/09/testing-2/ http://www.shellybowen.com/2008/09/testing-2/#comments Tue, 02 Sep 2008 00:46:43 +0000 Shelly Bowen http://shellybowen.wordpress.com/?p=77 What do your RSS feeds say about you? Here are mine as of today … (in no particular order):

NPR

CNN

INC

BusinessWeek

Ze Frank

FastCompany

Forbes

Search Engine Land

Discovery News

Media Bistro News

Google Health Feed

Seth Godin

Kelley Mooney

SmartMoney

Digg News

Entrepreneur Magazine

Places to See Before You Die (photos from Google)

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