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Posted by Shelly Bowen on Dec 09, 2008.
Thursday Happy Hour
Blogs are a useful tool for businesses. Done right, and they can help:
Connect with customers by listening and responding to comments
Communicate important information
Express your company’s unique personality and brand
Draw a crowd to your Web site
All of which can increase sales in the long-run. But you knew all … continue reading The Blog as Art? Our Experiment Launches …
Posted by Shelly Bowen on Sep 24, 2008.
Friday night I attended a 10-year photo studio anniversary party in Seattle. A couple hundred people; most I didn’t know. But they had Web sites, and they were all asking me what I do.
Aha. Perfect opportunity to perfect my elevator pitch.
Half the time I was received with “Yes! We need … continue reading How to Open the Closed Minded
Posted by Shelly Bowen on Sep 15, 2008.
Not yet, apparently.
“Using email to drive sales offers the highest return on investment of any direct response marketing method,” wrote Troy Foss, Director of Eventful, for Vistage Intl. (Coincidentally, Vistage is a CEO advising company I used to work with.)
He goes on: “The Direct Marketing Association estimates that email marketing … continue reading Is E-Mail Dead?
Posted by Shelly Bowen on Sep 02, 2008.
You know it better than anyone. Your Web site is you. It’s what you wear. It’s how you sound. It’s how you smell. You want to smell nice, right?
I’d like to share some easy ways to improve your Web site content — that way, when I visit you, I’ll stay … continue reading 17 Ways to Improve Your Web Content
Posted by Shelly Bowen on Sep 01, 2008.
What do your RSS feeds say about you? Here are mine as of today … (in no particular order):
NPR
CNN
INC
BusinessWeek
Ze Frank
FastCompany
Forbes
Search Engine Land
Discovery News
Media Bistro News
Google Health Feed
Seth Godin
Kelley Mooney
SmartMoney
Digg News
Entrepreneur Magazine
Places to See Before You Die (photos from Google)
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