Pybop: Exceptional Web Content for Exceptional Businesses » marketing strategy

Do You Market Yourself on Twitter?

Shelly Bowen — Fri, 26 Dec 2008 18:34:21 +0000

If you are using Twitter.com to market your services, brand, or company, I’d love to hear about your marketing and content strategy. I’m researching concepts and experiences such as:

Personality Frequency Type of content Tracking results Following others on Twitter Commenting on other Tweets Using software to Tweet ahead What’s working — what’s totally not SEO strategy on Twitter

Links ... continue reading Do You Market Yourself on Twitter?

Amish Fireplace: Hoax or Marketing Genius?

Shelly Bowen — Tue, 23 Dec 2008 16:19:41 +0000

One of the flyers that hit my mailbox yesterday contained a two-page ad that was designed like an article. Headline: “Amish mantle and miracle invention help home heat bills hit rock bottom.”

The photo shows seven suspender- and hat-wearing Amish men and three women in a wooden dome-shaped warehouse or barn ... continue reading Amish Fireplace: Hoax or Marketing Genius?

What’s Your Seasonal Content Strategy?

Shelly Bowen — Fri, 07 Nov 2008 16:20:33 +0000

by Shelly Bowen

Once your Web site is right where you want it — it supports your brand in tone and design, attracts new visitors with seamless SEO, and converts prospects into buyers effectively — you’ll, of course, want to make it even better. One way is to take a look ... continue reading What’s Your Seasonal Content Strategy?

Work Smart, Not Hard

Shelly Bowen — Thu, 16 Oct 2008 16:51:12 +0000

From now on, I follow my own advice! Yesterday I spent all day working hard on reconfiguring my CSS — style sheets — for a new and more flexible Web site. I know next to nothing about CSS, so it was a little like hiring an architect to give a ... continue reading Work Smart, Not Hard