Posts Tagged ‘marketing strategy’
Posted by Shelly Bowen on Dec 26, 2008.
If you are using Twitter.com to market your services, brand, or company, I’d love to hear about your marketing and content strategy. I’m researching concepts and experiences such as:
Personality
Frequency
Type of content
Tracking results
Following others on Twitter
Commenting on other Tweets
Using software to Tweet ahead
What’s working — what’s totally not
SEO strategy on Twitter
Links … continue reading Do You Market Yourself on Twitter?
Posted by Shelly Bowen on Dec 23, 2008.
One of the flyers that hit my mailbox yesterday contained a two-page ad that was designed like an article. Headline:
“Amish mantle and miracle invention help home heat bills hit rock bottom.”
The photo shows seven suspender- and hat-wearing Amish men and three women in a wooden dome-shaped warehouse or barn … continue reading Amish Fireplace: Hoax or Marketing Genius?
Posted by Shelly Bowen on Nov 07, 2008.
by Shelly Bowen
Once your Web site is right where you want it — it supports your brand in tone and design, attracts new visitors with seamless SEO, and converts prospects into buyers effectively — you’ll, of course, want to make it even better. One way is to take a look … continue reading What’s Your Seasonal Content Strategy?
Posted by Shelly Bowen on Oct 16, 2008.
From now on, I follow my own advice! Yesterday I spent all day working hard on reconfiguring my CSS — style sheets — for a new and more flexible Web site. I know next to nothing about CSS, so it was a little like hiring an architect to give a … continue reading Work Smart, Not Hard