Pybop: Exceptional Web Content for Exceptional Businesses » marketing research http://www.shellybowen.com Web content company, Web content strategy, Web content writing services from Shelly Bowen and the Pybop Team. Wed, 28 Jul 2010 23:03:45 +0000 http://wordpress.org/?v=2.8.6 en hourly 1 Web Site Marketing with Integrity: Possible? http://www.shellybowen.com/2008/10/web-site-marketing-with-integrity-possible/ http://www.shellybowen.com/2008/10/web-site-marketing-with-integrity-possible/#comments Wed, 22 Oct 2008 16:05:42 +0000 Shelly Bowen http://shellybowen.wordpress.com/?p=216 “Who are you writing to?” I asked a colleague recently of his small business blog.

“Good question,” he said. “It’s evolving.” A beat, and then: “It’s for potential clients. When they visit my site and read my blog, I want them to know who I am, how I work, and what ... continue reading Web Site Marketing with Integrity: Possible?]]> http://www.shellybowen.com/2008/10/web-site-marketing-with-integrity-possible/feed/ 0 How to Get Free Site Usability http://www.shellybowen.com/2008/09/how-to-get-free-site-usability/ http://www.shellybowen.com/2008/09/how-to-get-free-site-usability/#comments Wed, 10 Sep 2008 04:56:42 +0000 Shelly Bowen http://shellybowen.wordpress.com/?p=114 How do you know your site is working as well as it could? Where do you get your best ideas for “phase 2″ improvements?

Your customers. You need usability.

Usability Works Wonders Your customers may not know exactly what they want. (Although you do sometimes get lucky.) And they may not know exactly ... continue reading How to Get Free Site Usability]]> http://www.shellybowen.com/2008/09/how-to-get-free-site-usability/feed/ 0 To Shine, First Ask Yourself … http://www.shellybowen.com/2008/08/just-a-test/ http://www.shellybowen.com/2008/08/just-a-test/#comments Sun, 31 Aug 2008 02:24:16 +0000 Shelly Bowen http://shellybowen.wordpress.com/?p=33 All great sites need a little introspection and a good dose of research. To make your Web site shine, find the answers to these questions:

Your Site

1. What is your business objective? 2. What do your readers want? 3. What voice moves your audience? 4. ... continue reading To Shine, First Ask Yourself …]]> http://www.shellybowen.com/2008/08/just-a-test/feed/ 0