Posts Tagged ‘marketing research’

Web Site Marketing with Integrity: Possible?

Posted by Shelly Bowen on Oct 22, 2008.

“Who are you writing to?” I asked a colleague recently of his small business blog.

“Good question,” he said. “It’s evolving.” A beat, and then: “It’s for potential clients. When they visit my site and read my blog, I want them to know who I am, how I work, and what … continue reading Web Site Marketing with Integrity: Possible?

How to Get Free Site Usability

Posted by Shelly Bowen on Sep 09, 2008.

How do you know your site is working as well as it could? Where do you get your best ideas for “phase 2″ improvements?

Your customers. You need usability.

Usability Works Wonders

Your customers may not know exactly what they want. (Although you do sometimes get lucky.) And they may not know exactly … continue reading How to Get Free Site Usability

To Shine, First Ask Yourself …

Posted by Shelly Bowen on Aug 30, 2008.

All great sites need a little introspection and a good dose of research. To make your Web site shine, find the answers to these questions:

Your Site

1. What is your business objective?
2. What do your readers want?
3. What voice moves your audience?
4. … continue reading To Shine, First Ask Yourself …