Posts Tagged ‘marketing copy’

I Fell Hard for Soft Sanuk Flops

Posted by Shelly Bowen on Aug 26, 2009.

Content Marketing Works … When People Fall in Love With Your Story

Every year I search for a pair of summer sandals that are:

A. Stylish enough to wear with a sundress

B. Comfortable enough to wear all day at Disneyland

(Not that I do either very often.) And every … continue reading I Fell Hard for Soft Sanuk Flops

Get Your Customers to Take Action

Posted by Shelly Bowen on Dec 22, 2008.

To paraphrase Seth Godin in his post “Confusing Activity with Action:” we’re all doing a lot of activities online (such as me writing or you reading this post), but is it getting in the way of action? Is it getting you where you want to go?

I’d like to add a … continue reading Get Your Customers to Take Action

Custom Greeting Card User Experience Exposed!

Posted by Shelly Bowen on Dec 10, 2008.

I had one thing in mind: get custom holiday cards printed pronto to send out to business clients. I didn’t want the printer’s logo on the back, so I skipped the consumer printers, like Kodak Gallery (though they may have that option; I didn’t check). I compared two online printers … continue reading Custom Greeting Card User Experience Exposed!

What’s All This?

Posted by Shelly Bowen on Sep 12, 2008.

I’ve realized that my small business clients need about 50% customized content and strategy and 50% time-tested best practices for web. As they ask those broad best practice questions, I post my answers here. That way, you’ll have a convenient archive — bookmark or RSS me for the latest.

For customized … continue reading What’s All This?