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	<title>Pybop: Exceptional Web Content for Exceptional Businesses &#187; marketing copy writing</title>
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		<title>Custom Greeting Card User Experience Exposed!</title>
		<link>http://www.shellybowen.com/2008/12/custom-greeting-card-user-experience-exposed/</link>
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		<pubDate>Wed, 10 Dec 2008 16:24:07 +0000</pubDate>
		<dc:creator>Shelly Bowen</dc:creator>
				<category><![CDATA[Online Customer Experience / Research]]></category>
		<category><![CDATA[best customer experience]]></category>
		<category><![CDATA[best user experience]]></category>
		<category><![CDATA[custom printing]]></category>
		<category><![CDATA[great web content]]></category>
		<category><![CDATA[increase conversion]]></category>
		<category><![CDATA[landing pages]]></category>
		<category><![CDATA[marketing copy]]></category>
		<category><![CDATA[marketing copy writing]]></category>
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		<description><![CDATA[<p>I had one thing in mind: get custom holiday cards printed pronto to send out to business clients. I didn&#8217;t want the printer&#8217;s logo on the back, so I skipped the consumer printers, like Kodak Gallery (though they may have that option; I didn&#8217;t check). I compared two online printers  ... <a href="http://www.shellybowen.com/2008/12/custom-greeting-card-user-experience-exposed/">continue reading Custom Greeting Card User Experience Exposed!</a>]]></description>
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		<title>Does Your Marketing Copy Tell a Good Story?</title>
		<link>http://www.shellybowen.com/2008/10/does-your-marketing-copy-tell-a-good-story/</link>
		<comments>http://www.shellybowen.com/2008/10/does-your-marketing-copy-tell-a-good-story/#comments</comments>
		<pubDate>Fri, 17 Oct 2008 15:56:52 +0000</pubDate>
		<dc:creator>Shelly Bowen</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Online Customer Experience / Research]]></category>
		<category><![CDATA[Web Content Inspiration]]></category>
		<category><![CDATA[best customer experience]]></category>
		<category><![CDATA[marketing copy writing]]></category>
		<category><![CDATA[michael grecco]]></category>
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		<category><![CDATA[storytelling]]></category>
		<category><![CDATA[web site best practices]]></category>
		<category><![CDATA[Web site content tips]]></category>
		<category><![CDATA[web site copywriting]]></category>
		<category><![CDATA[web site marketing]]></category>
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		<description><![CDATA[<p>&#8220;I&#8217;m a hunter,&#8221; Michael Grecco, the portrait photographer, said last night in a Little Italy photography studio. Every day he&#8217;s on the prowl to find his next story. He&#8217;s not a photojournalist anymore, but his work is still about the five Ws: who, what, when, where, why. Sure, this is  ... <a href="http://www.shellybowen.com/2008/10/does-your-marketing-copy-tell-a-good-story/">continue reading Does Your Marketing Copy Tell a Good Story?</a>]]></description>
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