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Posted by Shelly Bowen on Dec 22, 2008.
To paraphrase Seth Godin in his post “Confusing Activity with Action:” we’re all doing a lot of activities online (such as me writing or you reading this post), but is it getting in the way of action? Is it getting you where you want to go?
I’d like to add a … continue reading Get Your Customers to Take Action
Posted by Shelly Bowen on Oct 27, 2008.
Advertising is not evil, right? Internet advertising is just one way for companies to communicate with potential buyers. And we as consumers appreciate those ads that let us know about a cool product or service we might want.
Hey cool, a new organic coffee shop in my neighborhood! An upcoming open … continue reading How to Earn the Trust of Your Customers Online
Posted by Shelly Bowen on Oct 20, 2008.
When you hire a good SEO expert (search engine optimization guru), she’ll have one big audacious goal:
To bring your Web site as much organic traffic from search engines (like Yahoo and Google) as possible. In other words, to help people find you online on their own.
A great SEO specialist … continue reading SEO Copywriting: How to get it right
Posted by Shelly Bowen on Oct 16, 2008.
From now on, I follow my own advice! Yesterday I spent all day working hard on reconfiguring my CSS — style sheets — for a new and more flexible Web site. I know next to nothing about CSS, so it was a little like hiring an architect to give a … continue reading Work Smart, Not Hard
Posted by Shelly Bowen on Oct 08, 2008.
It’s not just the words. It’s where they show up, how they flow from screen to screen, and who they’re appealing to.
It’s not just marketing. It’s helping people to quickly “get it,” feel something, and want something really bad.
Many experts have said this before me, but it’s worth repeating: if … continue reading For Truly Engaging Customer Experiences …
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