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	<title>Pybop: Exceptional Web Content for Exceptional Businesses &#187; free web site tips</title>
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		<title>How to Earn the Trust of Your Customers Online</title>
		<link>http://www.shellybowen.com/2008/10/how-to-earn-the-trust-of-your-customers-online/</link>
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		<pubDate>Mon, 27 Oct 2008 19:56:44 +0000</pubDate>
		<dc:creator>Shelly Bowen</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
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		<category><![CDATA[publishing on the web]]></category>
		<category><![CDATA[transparency]]></category>
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		<guid isPermaLink="false">http://shellybowen.wordpress.com/?p=231</guid>
		<description><![CDATA[<p>Advertising is not evil, right? Internet advertising is just one way for companies to communicate with potential buyers. And we as consumers appreciate those ads that let us know about a cool product or service we might want.</p>
<p>Hey cool, a new organic coffee shop in my neighborhood! An upcoming open  ... <a href="http://www.shellybowen.com/2008/10/how-to-earn-the-trust-of-your-customers-online/">continue reading How to Earn the Trust of Your Customers Online</a>]]></description>
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		<title>Work Smart, Not Hard</title>
		<link>http://www.shellybowen.com/2008/10/work-smart-not-hard/</link>
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		<pubDate>Thu, 16 Oct 2008 16:51:12 +0000</pubDate>
		<dc:creator>Shelly Bowen</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Web Content Inspiration]]></category>
		<category><![CDATA[content best practices]]></category>
		<category><![CDATA[free web site tips]]></category>
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		<guid isPermaLink="false">http://shellybowen.wordpress.com/?p=207</guid>
		<description><![CDATA[<p>From now on, I follow my own advice! Yesterday I spent all day working hard on reconfiguring my CSS &#8212; style sheets &#8212; for a new and more flexible Web site. I know next to nothing about CSS, so it was a little like hiring an architect to give a  ... <a href="http://www.shellybowen.com/2008/10/work-smart-not-hard/">continue reading Work Smart, Not Hard</a>]]></description>
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