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Posted by Shelly Bowen on Jul 24, 2009.
Social Media + Grassroots Efforts: Do They Play Well Together? They Should.
Two people with clipboards are flanking the grocery store exit. I steel myself to avoid eye contact. One takes a half step toward me. “Do you believe in ….?”
Grr, shake, turning away. Wait: “What did you say?”
He repeats. It’s … continue reading Four Social Media Lessons from a Grassroots Guy
Posted by Shelly Bowen on Jan 29, 2009.
by Shelly Bowen
We’ve all heard that writing specifically with your online audience in mind is important. And there are lots of ways to create a picture or “persona” of these viewers, including looking at:
demographics of your target
how long they stay on one page
the weather where they are — cold, hot, … continue reading What's Your Intention, Anyway?
Posted by Shelly Bowen on Jan 19, 2009.
by Shelly Bowen
I love Barneys. Walk into the Barneys on 5th in New York and suddenly I feel rich. Like I do in fact have some extra credit to swipe. Especially on some wood-stacked peek-a-boo-toe high heels and a super soft CO-OP tank dress.
The Best Customer Experience
I don’t know what … continue reading Does Your Brand Bark and Smell Like Office Popcorn?
Posted by Shelly Bowen on Nov 25, 2008.
by Shelly Bowen
S/He Has Your Business Card … Now What?
Do you collect business cards? Whenever I meet someone interesting at a work-related event, I get his or her card. If I have a pen, I jot something on the back to help me remember why this person was interesting to … continue reading Eliminate These Dead Ends for More Leads
Posted by Shelly Bowen on Nov 11, 2008.
by Shelly Bowen
When you’re optimizing your Web site for search, success is clearly measured by high traffic numbers. And to get traffic, you need search engine page rank for your keywords and phrases. There are plenty of published SEO tactics out there that will help you do that.
But even a … continue reading Smart SEO Isn’t Just in the Numbers
Posted by Shelly Bowen on Nov 03, 2008.
by Shelly Bowen
Low Expectations for Holiday Sales This Year?
If you’ve adjusted your holiday sales forecast for 2008 due to the down economy, you’re not alone. Even if all goes well at the U.S. election tomorrow — possible? — healing will take some time. And this holiday season will be really … continue reading Three Ways to Increase Web Site Sales in a Down Economy
Posted by Shelly Bowen on Oct 27, 2008.
Advertising is not evil, right? Internet advertising is just one way for companies to communicate with potential buyers. And we as consumers appreciate those ads that let us know about a cool product or service we might want.
Hey cool, a new organic coffee shop in my neighborhood! An upcoming open … continue reading How to Earn the Trust of Your Customers Online
Posted by Shelly Bowen on Oct 15, 2008.
If you happen to be visiting today, you might find this site to be going through some visible growing pains. The structure is just not supporting all the cool stuff I need, like Search, ShareThis, RSS, Recent Posts for goodness sake, and MyBlogLog community. So although this site design looks … continue reading Shelly's Web Site Is Ready for More …
Posted by Shelly Bowen on Oct 13, 2008.
Which is more effective online: long or short copy?
If you said short … you’re only half right. In reality, it depends. On everything really. Here’s a magic question:
Where is your shopper in the buying process?
At the very beginning? Then you might want to use short, scannable copy to quickly conveys … continue reading Which Is Better: Long or Short Web Copy?
Posted by Shelly Bowen on Oct 08, 2008.
It’s not just the words. It’s where they show up, how they flow from screen to screen, and who they’re appealing to.
It’s not just marketing. It’s helping people to quickly “get it,” feel something, and want something really bad.
Many experts have said this before me, but it’s worth repeating: if … continue reading For Truly Engaging Customer Experiences …
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