Pybop: Exceptional Web Content for Exceptional Businesses » copy writing

9 Twitter Writing Tips for Businesses

Shelly Bowen — Tue, 10 Feb 2009 00:29:46 +0000

by Shelly Bowen

More and more businesses are embracing social media as a part of their marketing efforts. If you have experimented at all with tools such as Facebook, forums, or Twitter, or have actively blogged and commented out there, you know the online social-sphere is different than any other type ... continue reading 9 Twitter Writing Tips for Businesses

What's Your Intention, Anyway?

Shelly Bowen — Fri, 30 Jan 2009 00:36:31 +0000

by Shelly Bowen

We’ve all heard that writing specifically with your online audience in mind is important. And there are lots of ways to create a picture or “persona” of these viewers, including looking at:

demographics of your target how long they stay on one page the weather where they are — cold, hot, ... continue reading What's Your Intention, Anyway?

Add Value to Add Reach

Shelly Bowen — Tue, 18 Nov 2008 15:15:48 +0000

Wish you could reach more of your targeted customers online? Adding value — and I’m not talking a new product or service — could expand your reach.

Sure, a new offer is valuable. And when you launch, you’ll likely write all about its benefits and features on your Web site, showing ... continue reading Add Value to Add Reach

Which Is Better: Long or Short Web Copy?

Shelly Bowen — Mon, 13 Oct 2008 15:00:13 +0000

Which is more effective online: long or short copy?

If you said short … you’re only half right. In reality, it depends. On everything really. Here’s a magic question:

Where is your shopper in the buying process?

At the very beginning? Then you might want to use short, scannable copy to quickly conveys ... continue reading Which Is Better: Long or Short Web Copy?

For Truly Engaging Customer Experiences …

Shelly Bowen — Thu, 09 Oct 2008 00:12:41 +0000

It’s not just the words. It’s where they show up, how they flow from screen to screen, and who they’re appealing to.

It’s not just marketing. It’s helping people to quickly “get it,” feel something, and want something really bad.

Many experts have said this before me, but it’s worth repeating: if ... continue reading For Truly Engaging Customer Experiences …

Is E-Mail Dead?

Shelly Bowen — Mon, 15 Sep 2008 14:04:07 +0000

Not yet, apparently.

“Using email to drive sales offers the highest return on investment of any direct response marketing method,” wrote Troy Foss, Director of Eventful, for Vistage Intl. (Coincidentally, Vistage is a CEO advising company I used to work with.)

He goes on: “The Direct Marketing Association estimates that email marketing ... continue reading Is E-Mail Dead?

17 Ways to Improve Your Web Content

Shelly Bowen — Wed, 03 Sep 2008 03:18:35 +0000

You know it better than anyone. Your Web site is you. It’s what you wear. It’s how you sound. It’s how you smell. You want to smell nice, right?

I’d like to share some easy ways to improve your Web site content — that way, when I visit you, I’ll stay ... continue reading 17 Ways to Improve Your Web Content