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Posted by Shelly Bowen on Feb 09, 2009.
by Shelly Bowen
More and more businesses are embracing social media as a part of their marketing efforts. If you have experimented at all with tools such as Facebook, forums, or Twitter, or have actively blogged and commented out there, you know the online social-sphere is different than any other type … continue reading 9 Twitter Writing Tips for Businesses
Posted by Shelly Bowen on Jan 29, 2009.
by Shelly Bowen
We’ve all heard that writing specifically with your online audience in mind is important. And there are lots of ways to create a picture or “persona” of these viewers, including looking at:
demographics of your target
how long they stay on one page
the weather where they are — cold, hot, … continue reading What's Your Intention, Anyway?
Posted by Shelly Bowen on Nov 18, 2008.
Wish you could reach more of your targeted customers online? Adding value — and I’m not talking a new product or service — could expand your reach.
Sure, a new offer is valuable. And when you launch, you’ll likely write all about its benefits and features on your Web site, showing … continue reading Add Value to Add Reach
Posted by Shelly Bowen on Oct 13, 2008.
Which is more effective online: long or short copy?
If you said short … you’re only half right. In reality, it depends. On everything really. Here’s a magic question:
Where is your shopper in the buying process?
At the very beginning? Then you might want to use short, scannable copy to quickly conveys … continue reading Which Is Better: Long or Short Web Copy?
Posted by Shelly Bowen on Oct 08, 2008.
It’s not just the words. It’s where they show up, how they flow from screen to screen, and who they’re appealing to.
It’s not just marketing. It’s helping people to quickly “get it,” feel something, and want something really bad.
Many experts have said this before me, but it’s worth repeating: if … continue reading For Truly Engaging Customer Experiences …
Posted by Shelly Bowen on Sep 15, 2008.
Not yet, apparently.
“Using email to drive sales offers the highest return on investment of any direct response marketing method,” wrote Troy Foss, Director of Eventful, for Vistage Intl. (Coincidentally, Vistage is a CEO advising company I used to work with.)
He goes on: “The Direct Marketing Association estimates that email marketing … continue reading Is E-Mail Dead?
Posted by Shelly Bowen on Sep 02, 2008.
You know it better than anyone. Your Web site is you. It’s what you wear. It’s how you sound. It’s how you smell. You want to smell nice, right?
I’d like to share some easy ways to improve your Web site content — that way, when I visit you, I’ll stay … continue reading 17 Ways to Improve Your Web Content
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