Pybop: Exceptional Web Content for Exceptional Businesses » content tips http://www.shellybowen.com Web content company, Web content strategy, Web content writing services from Shelly Bowen and the Pybop Team. Tue, 07 Sep 2010 23:32:38 +0000 http://wordpress.org/?v=2.8.6 en hourly 1 5 Ways to “Back off the sell and amp up the entertainment.” http://www.shellybowen.com/2008/09/5-ways-to-back-off-the-sell-and-amp-up-the-entertainment/ http://www.shellybowen.com/2008/09/5-ways-to-back-off-the-sell-and-amp-up-the-entertainment/#comments Wed, 01 Oct 2008 02:14:02 +0000 Shelly Bowen http://shellybowen.wordpress.com/?p=173 Love that quote. It’s from Forbes article called “Try These Innovative Marketing Techniques.” The article has some great case studies about how content that’s valuable to your target audience — like ebooks, enewsletters, and videos — can attract a lot of eyeballs and a lot of buzz.

Need your own content ... continue reading 5 Ways to “Back off the sell and amp up the entertainment.”]]> http://www.shellybowen.com/2008/09/5-ways-to-back-off-the-sell-and-amp-up-the-entertainment/feed/ 0 How to Open the Closed Minded http://www.shellybowen.com/2008/09/how-to-open-the-closed-minded/ http://www.shellybowen.com/2008/09/how-to-open-the-closed-minded/#comments Thu, 25 Sep 2008 03:13:45 +0000 Shelly Bowen http://shellybowen.wordpress.com/?p=166 Friday night I attended a 10-year photo studio anniversary party in Seattle. A couple hundred people; most I didn’t know. But they had Web sites, and they were all asking me what I do.

Aha. Perfect opportunity to perfect my elevator pitch.

Half the time I was received with “Yes! We need ... continue reading How to Open the Closed Minded]]> http://www.shellybowen.com/2008/09/how-to-open-the-closed-minded/feed/ 0