Pybop: Exceptional Web Content for Exceptional Businesses : Web content company, Web content strategy, Web content writing services from Shelly Bowen and the Pybop Team.

Posts Tagged ‘content tips’

 

5 Ways to “Back off the sell and amp up the entertainment.”

Posted by Shelly Bowen on Sep 30, 2008.

Love that quote. It’s from Forbes article called “Try These Innovative Marketing Techniques.” The article has some great case studies about how content that’s valuable to your target audience — like ebooks, enewsletters, and videos — can attract a lot of eyeballs and a lot of buzz.

Need your own content … continue reading 5 Ways to “Back off the sell and amp up the entertainment.”

How to Open the Closed Minded

Posted by Shelly Bowen on Sep 24, 2008.

Friday night I attended a 10-year photo studio anniversary party in Seattle. A couple hundred people; most I didn’t know. But they had Web sites, and they were all asking me what I do.

Aha. Perfect opportunity to perfect my elevator pitch.

Half the time I was received with “Yes! We need … continue reading How to Open the Closed Minded