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Posted by Shelly Bowen on Feb 18, 2009.
by Shelly Bowen
People love to hear themselves talk (yes, me included), which is partly why user generated content (UGC) is so prevalent. Other reasons are people like to be persuaded by their peers and “eavesdrop” on conversations. Also, your customers may be able to help each other faster and … continue reading Is UGC the Easy Answer for Your Business? Not So Fast.
Posted by Shelly Bowen on Feb 04, 2009.
My projects may be out on the Web, but my inspiration to:
optimize Web content to increase engagement and activity,
create new content strategies to strengthen a brand, and
try new online marketing and small business tactics
comes from all over. From magazines to fiction, gallery openings to coastal hikes, and client meetings … continue reading What's Inspiring Your Content Strategy?
Posted by Shelly Bowen on Jan 13, 2009.
by Shelly Bowen
Sure, we may be experiencing a recession, but if you’re a glass-half-full kind of person, you know that this is a phase and we’ll bounce back economically. At least, that’s been my thinking.
But Can the Recession Help Your Content Strategy — and Your Business?
Yesterday, I attended a seminar … continue reading How to Take Advantage of the Recession
Posted by Shelly Bowen on Dec 26, 2008.
If you are using Twitter.com to market your services, brand, or company, I’d love to hear about your marketing and content strategy. I’m researching concepts and experiences such as:
Personality
Frequency
Type of content
Tracking results
Following others on Twitter
Commenting on other Tweets
Using software to Tweet ahead
What’s working — what’s totally not
SEO strategy on Twitter
Posted by Shelly Bowen on Dec 24, 2008.
Jeffrey MacIntyre wrote a fabulous article on content strategy in A List Apart this month. It’s long, but if your company is ready to jump into a Web content development project or is looking to hire someone to help, the descriptions of content strategist roles can help define what you … continue reading Defining Your Content Strategy
Posted by Shelly Bowen on Nov 07, 2008.
by Shelly Bowen
Once your Web site is right where you want it — it supports your brand in tone and design, attracts new visitors with seamless SEO, and converts prospects into buyers effectively — you’ll, of course, want to make it even better. One way is to take a look … continue reading What’s Your Seasonal Content Strategy?
Posted by Shelly Bowen on Sep 30, 2008.
Love that quote. It’s from Forbes article called “Try These Innovative Marketing Techniques.” The article has some great case studies about how content that’s valuable to your target audience — like ebooks, enewsletters, and videos — can attract a lot of eyeballs and a lot of buzz.
Need your own content … continue reading 5 Ways to “Back off the sell and amp up the entertainment.”
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