Pybop: Exceptional Web Content for Exceptional Businesses » content strategy

Social Media Content Strategy Mix

Shelly Bowen — Fri, 09 Jul 2010 19:08:28 +0000

What are the ingredients of great social media content?

Great social media content strategy is really part of your company’s Web content strategy as a whole, which includes these 5 steps.

To help visualize the core messaging component, I drew a pie (I like pie) for one of the three — ... continue reading Social Media Content Strategy Mix

Content Strategy Talk on Twitter

Shelly Bowen — Mon, 07 Jun 2010 20:30:00 +0000

Check out this Twitter list for Web content strategy articles and discussions, and to find web content writers and people passionate about awesome online content.

https://twitter.com/Shelbow/web-content-strategy

Know of another great list? Someone missing from this list? Let me know on Twitter @shelbow or in the comments below. Thanks!

Books for Content Strategists, Writers, and People Passionate About Content

Shelly Bowen — Tue, 02 Mar 2010 19:17:55 +0000

Here are books I’ve read, reference, or are on my forever expanding reading list (in no particular order):

“How To” Create Exceptional Content for the Web Letting Go of the Words: Writing Web Content that Works by Ginny Redish Content Strategy for the Web by Kristina Halvorson Don’t Make Me Think: A Common Sense ... continue reading Books for Content Strategists, Writers, and People Passionate About Content

2010 Content Strategy Conferences

Shelly Bowen — Fri, 08 Jan 2010 00:55:49 +0000

2010 has barely taken off, and I’m already hearing from colleagues and clients about their firm resolutions to maximize digital content assets.

We will focus on content this year! Content will give us an edge. We will optimize and maximize our content across platforms. We will assign dedicated resources to create and maintain ... continue reading 2010 Content Strategy Conferences

You’re Awesomer: Leaving Customers with an Awesome Feeling

Shelly Bowen — Tue, 22 Dec 2009 23:53:58 +0000

So I’m spending some time with my invoicing system — not my most favorite thing to do, though I do appreciate the simplicity of FreshBooks — and I get stuck. I’m not sure if it’s a user experience problem or a me problem.

I contact customer service via an online form. ... continue reading You’re Awesomer: Leaving Customers with an Awesome Feeling

The Big Picture: End-to-End Content Strategy

Shelly Bowen — Wed, 21 Oct 2009 18:38:47 +0000

It’s true what they say: The sum of the parts is larger than the whole. Just consider content marketing, content strategy, branding … each piece might be brilliant, but still not drive results. A cohesive message and creative across all content delivery vehicles will help raise awareness and need and ... continue reading The Big Picture: End-to-End Content Strategy

The True Shortcut to Valuable Content

Shelly Bowen — Tue, 11 Aug 2009 21:45:18 +0000

Right. There Is No Shortcut (Sorry)

I recently picked up a new magazine that featured beautiful photography and great writing. At home, I flipped through and spotted a story from David Sedaris. (Yeah!) But I had read it before. (Boo.) Some of the photos I realized I had seen before. The ... continue reading The True Shortcut to Valuable Content

I Need to Find a Way to Stand Out

Shelly Bowen — Thu, 18 Jun 2009 16:42:26 +0000

I’m often asked to review wireframes or Beta versions of Web sites. Often, the conversation starts like this:

“Here’s what I’m thinking for web site content … [description here] … but I need to find a way to be different.”

I love that. That’s exactly what you should be thinking. It’s the ... continue reading I Need to Find a Way to Stand Out

Checkin’ Out the Competition

Shelly Bowen — Wed, 17 Jun 2009 18:50:26 +0000

Let’s say you know a specific site — competitor or not — is really successful. It doesn’t matter how you know. You just know they’re bringing in the bucks. There’s something about their site that works.

Can you leverage that? Oh, yes.

First, don’t copy. Ok, that’s obvious. But for some reason ... continue reading Checkin’ Out the Competition

Is Your Web Site at Risk of Osteoporosis?

Shelly Bowen — Mon, 30 Mar 2009 17:40:27 +0000

Where does content strategy belong in the hierarchy of Web site creation?

Under IA (information architecture)? Marketing? Design? User experience? Editorial?

Imagine — 20 expert content strategists from London to San Fransisco locked together in a small room in Memphis for eight hours to battle out this and other Web content issues. It was the very ... continue reading Is Your Web Site at Risk of Osteoporosis?