Pybop: Exceptional Web Content for Exceptional Businesses » content planning http://www.shellybowen.com Web content company, Web content strategy, Web content writing services from Shelly Bowen and the Pybop Team. Wed, 28 Jul 2010 23:03:45 +0000 http://wordpress.org/?v=2.8.6 en hourly 1 I Need to Find a Way to Stand Out http://www.shellybowen.com/2009/06/make-content-stand-out/ http://www.shellybowen.com/2009/06/make-content-stand-out/#comments Thu, 18 Jun 2009 16:42:26 +0000 Shelly Bowen http://shellybowen.com/?p=570 I’m often asked to review wireframes or Beta versions of Web sites. Often, the conversation starts like this:

“Here’s what I’m thinking for web site content … [description here] … but I need to find a way to be different.”

I love that. That’s exactly what you should be thinking. It’s the ... continue reading I Need to Find a Way to Stand Out]]> http://www.shellybowen.com/2009/06/make-content-stand-out/feed/ 0 For Truly Engaging Customer Experiences … http://www.shellybowen.com/2008/10/for-truly-engaging-customer-experiences/ http://www.shellybowen.com/2008/10/for-truly-engaging-customer-experiences/#comments Thu, 09 Oct 2008 00:12:41 +0000 Shelly Bowen http://shellybowen.wordpress.com/?p=176 It’s not just the words. It’s where they show up, how they flow from screen to screen, and who they’re appealing to.

It’s not just marketing. It’s helping people to quickly “get it,” feel something, and want something really bad.

Many experts have said this before me, but it’s worth repeating: if ... continue reading For Truly Engaging Customer Experiences …]]> http://www.shellybowen.com/2008/10/for-truly-engaging-customer-experiences/feed/ 0