Pybop: Exceptional Web Content for Exceptional Businesses » Content Marketing http://www.shellybowen.com Web content company, Web content strategy, Web content writing services from Shelly Bowen and the Pybop Team. Wed, 28 Jul 2010 23:03:45 +0000 http://wordpress.org/?v=2.8.6 en hourly 1 Integrated Content Doors Swing Open http://www.shellybowen.com/2010/06/integrated-content-strategy/ http://www.shellybowen.com/2010/06/integrated-content-strategy/#comments Sat, 19 Jun 2010 00:56:16 +0000 Shelly Bowen http://shellybowen.com/?p=1343 http://www.shellybowen.com/2010/06/integrated-content-strategy/feed/ 0 I Fell Hard for Soft Sanuk Flops http://www.shellybowen.com/2009/08/content-packaging-flops/ http://www.shellybowen.com/2009/08/content-packaging-flops/#comments Wed, 26 Aug 2009 19:38:05 +0000 Shelly Bowen http://shellybowen.com/?p=938

Content Marketing Works … When People Fall in Love With Your Story

Every year I search for a pair of summer sandals that are:

A. Stylish enough to wear with a sundress

B. Comfortable enough to wear all day at Disneyland

(Not that I do either very often.) And every ... continue reading I Fell Hard for Soft Sanuk Flops]]> http://www.shellybowen.com/2009/08/content-packaging-flops/feed/ 0 What's Your Intention, Anyway? http://www.shellybowen.com/2009/01/writing-for-audience-intent/ http://www.shellybowen.com/2009/01/writing-for-audience-intent/#comments Fri, 30 Jan 2009 00:36:31 +0000 Shelly Bowen http://shellybowen.com/?p=440 by Shelly Bowen

We’ve all heard that writing specifically with your online audience in mind is important. And there are lots of ways to create a picture or “persona” of these viewers, including looking at:

demographics of your target how long they stay on one page the weather where they are — cold, hot, ... continue reading What's Your Intention, Anyway?]]> http://www.shellybowen.com/2009/01/writing-for-audience-intent/feed/ 0 How to Take Advantage of the Recession http://www.shellybowen.com/2009/01/how-to-take-advantage-of-the-recession/ http://www.shellybowen.com/2009/01/how-to-take-advantage-of-the-recession/#comments Tue, 13 Jan 2009 18:18:11 +0000 Shelly Bowen http://shellybowen.com/?p=407 by Shelly Bowen

Sure, we may be experiencing a recession, but if you’re a glass-half-full kind of person, you know that this is a phase and we’ll bounce back economically. At least, that’s been my thinking.

But Can the Recession Help Your Content Strategy — and Your Business?

Yesterday, I attended a seminar ... continue reading How to Take Advantage of the Recession]]> http://www.shellybowen.com/2009/01/how-to-take-advantage-of-the-recession/feed/ 0