Posts Tagged ‘Content Marketing’

Integrated Content Doors Swing Open

Posted by Shelly Bowen on Jun 18, 2010.

Cross Channel Marketing Buzz = Content Strategy Opportunity! Whatever you call it — cross channel advertising, integrated marketing, media mix — the advertising industry is buzzing with it. This is great news for content strategists.

I Fell Hard for Soft Sanuk Flops

Posted by Shelly Bowen on Aug 26, 2009.

Content Marketing Works … When People Fall in Love With Your Story

Every year I search for a pair of summer sandals that are:

A. Stylish enough to wear with a sundress

B. Comfortable enough to wear all day at Disneyland

(Not that I do either very often.) And every … continue reading I Fell Hard for Soft Sanuk Flops

What's Your Intention, Anyway?

Posted by Shelly Bowen on Jan 29, 2009.

by Shelly Bowen

We’ve all heard that writing specifically with your online audience in mind is important. And there are lots of ways to create a picture or “persona” of these viewers, including looking at:

demographics of your target
how long they stay on one page
the weather where they are — cold, hot, … continue reading What's Your Intention, Anyway?

How to Take Advantage of the Recession

Posted by Shelly Bowen on Jan 13, 2009.

by Shelly Bowen

Sure, we may be experiencing a recession, but if you’re a glass-half-full kind of person, you know that this is a phase and we’ll bounce back economically. At least, that’s been my thinking.

But Can the Recession Help Your Content Strategy — and Your Business?

Yesterday, I attended a seminar … continue reading How to Take Advantage of the Recession