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	<title>Pybop: Exceptional Web Content for Exceptional Businesses &#187; content best practices</title>
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		<title>What Is Pybop?</title>
		<link>http://www.shellybowen.com/2009/07/what-is-pybop/</link>
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		<pubDate>Wed, 22 Jul 2009 15:52:45 +0000</pubDate>
		<dc:creator>Shelly Bowen</dc:creator>
				<category><![CDATA[Branding]]></category>
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		<description><![CDATA[PYBOP, LLC was established by Shelly Bowen to provide businesses large and small a resource for exceptional content. From advising startups whose primary asset is content to consulting growing businesses on executing exceptional marketing, branding, and SEO campaigns, she provides the education, experience, and creativity companies need to reach their goals.]]></description>
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		<title>What&#8217;s Your Seasonal Content Strategy?</title>
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		<pubDate>Fri, 07 Nov 2008 16:20:33 +0000</pubDate>
		<dc:creator>Shelly Bowen</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Web Content Strategy]]></category>
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		<description><![CDATA[<p>by Shelly Bowen</p>
<p>Once your Web site is right where you want it &#8212; it supports your brand in tone and design, attracts new visitors with seamless SEO, and converts prospects into buyers effectively &#8212; you&#8217;ll, of course, want to make it even better. One way is to take a look  ... <a href="http://www.shellybowen.com/2008/11/whats-your-seasonal-content-strategy/">continue reading What&#8217;s Your Seasonal Content Strategy?</a>]]></description>
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		<title>Work Smart, Not Hard</title>
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		<pubDate>Thu, 16 Oct 2008 16:51:12 +0000</pubDate>
		<dc:creator>Shelly Bowen</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
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		<category><![CDATA[content best practices]]></category>
		<category><![CDATA[free web site tips]]></category>
		<category><![CDATA[internet marketing strategy]]></category>
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		<description><![CDATA[<p>From now on, I follow my own advice! Yesterday I spent all day working hard on reconfiguring my CSS &#8212; style sheets &#8212; for a new and more flexible Web site. I know next to nothing about CSS, so it was a little like hiring an architect to give a  ... <a href="http://www.shellybowen.com/2008/10/work-smart-not-hard/">continue reading Work Smart, Not Hard</a>]]></description>
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