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	<title>Pybop: Exceptional Web Content for Exceptional Businesses &#187; Branding</title>
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	<description>Web content company, Web content strategy, Web content writing services from Shelly Bowen and the Pybop Team.</description>
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		<title>The Batman of One-Liners: Chris Brogan</title>
		<link>http://www.shellybowen.com/2009/03/the-batman-of-one-liners-chris-brogan/</link>
		<comments>http://www.shellybowen.com/2009/03/the-batman-of-one-liners-chris-brogan/#comments</comments>
		<pubDate>Fri, 27 Mar 2009 15:59:55 +0000</pubDate>
		<dc:creator>Shelly Bowen</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[actions sports]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[chris brogan]]></category>
		<category><![CDATA[so cal action sports network]]></category>
		<category><![CDATA[Social Media Content]]></category>

		<guid isPermaLink="false">http://shellybowen.com/?p=498</guid>
		<description><![CDATA[<p>In the depths of the Oakley headquarters in California, a building seemingly made for a science fiction movie &#8212; Batman&#8217;s or Bond&#8217;s nemesis-lair, perhaps. Or maybe, if dustier with cobwebs, where the survivors would live in an Armageddon movie &#8212; the So Cal Action Sports Network gathered to talk about  ... <a href="http://www.shellybowen.com/2009/03/the-batman-of-one-liners-chris-brogan/">continue reading The Batman of One-Liners: Chris Brogan</a>]]></description>
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		<title>Does Your Brand Bark and Smell Like Office Popcorn?</title>
		<link>http://www.shellybowen.com/2009/01/branding-across-channels/</link>
		<comments>http://www.shellybowen.com/2009/01/branding-across-channels/#comments</comments>
		<pubDate>Mon, 19 Jan 2009 16:01:45 +0000</pubDate>
		<dc:creator>Shelly Bowen</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Online Customer Experience / Research]]></category>
		<category><![CDATA[Barneys]]></category>
		<category><![CDATA[brand consistency]]></category>
		<category><![CDATA[customer experience]]></category>
		<category><![CDATA[increase sales]]></category>
		<category><![CDATA[increasing sales]]></category>
		<category><![CDATA[retail sales]]></category>
		<category><![CDATA[shopping experience]]></category>
		<category><![CDATA[user experience]]></category>

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		<description><![CDATA[<p>by Shelly Bowen</p>
<p>I love Barneys. Walk into the Barneys on 5th in New York and suddenly I feel rich. Like I do in fact have some extra credit to swipe. Especially on some wood-stacked peek-a-boo-toe high heels and a super soft CO-OP tank dress.</p>
<p>The Best Customer Experience</p>
<p>I don&#8217;t know what  ... <a href="http://www.shellybowen.com/2009/01/branding-across-channels/">continue reading Does Your Brand Bark and Smell Like Office Popcorn?</a>]]></description>
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		<title>The Blog as Art? Our Experiment Launches &#8230;</title>
		<link>http://www.shellybowen.com/2008/12/the-blog-as-art-thursdayhappyhour/</link>
		<comments>http://www.shellybowen.com/2008/12/the-blog-as-art-thursdayhappyhour/#comments</comments>
		<pubDate>Tue, 09 Dec 2008 17:53:49 +0000</pubDate>
		<dc:creator>Shelly Bowen</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[art blogs]]></category>
		<category><![CDATA[artful blogs]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[building site traffic]]></category>
		<category><![CDATA[cocktail photography]]></category>
		<category><![CDATA[cocktail recipes]]></category>
		<category><![CDATA[corporate communication]]></category>
		<category><![CDATA[creative copywriting]]></category>
		<category><![CDATA[happy hour thursday]]></category>
		<category><![CDATA[happyhourthursday.com]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[San Diego copywriter]]></category>
		<category><![CDATA[San Diego photographer]]></category>
		<category><![CDATA[successful blogging]]></category>
		<category><![CDATA[thursday happy hour]]></category>
		<category><![CDATA[writing for web]]></category>

		<guid isPermaLink="false">http://shellybowen.wordpress.com/?p=330</guid>
		<description><![CDATA[<p class="wp-caption-text">Thursday Happy Hour</p>
<p>Blogs are a useful tool for businesses. Done right, and they can help:</p>

Connect with customers by listening and responding to comments
Communicate important information
Express your company&#8217;s unique personality and brand
Draw a crowd to your Web site

<p>All of which can increase sales in the long-run. But you knew all  ... <a href="http://www.shellybowen.com/2008/12/the-blog-as-art-thursdayhappyhour/">continue reading The Blog as Art? Our Experiment Launches &#8230;</a>]]></description>
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		<title>Get Personal with Photography</title>
		<link>http://www.shellybowen.com/2008/11/get-personal-with-photography/</link>
		<comments>http://www.shellybowen.com/2008/11/get-personal-with-photography/#comments</comments>
		<pubDate>Fri, 28 Nov 2008 15:00:51 +0000</pubDate>
		<dc:creator>Shelly Bowen</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Online Customer Experience / Research]]></category>
		<category><![CDATA[finding a photographer]]></category>
		<category><![CDATA[hiring a photographer]]></category>
		<category><![CDATA[online brand]]></category>
		<category><![CDATA[online content]]></category>
		<category><![CDATA[personal brand]]></category>
		<category><![CDATA[stock photography]]></category>
		<category><![CDATA[unique content]]></category>
		<category><![CDATA[website photos]]></category>

		<guid isPermaLink="false">http://shellybowen.wordpress.com/?p=325</guid>
		<description><![CDATA[<p>To stand out online, you&#8217;ve got to be an original. To increase Web site sales and loyalty these days, you have to provide something no one else does: a unique product or collection of products, a unique price, or a cause that resonates. And you have to showcase it in  ... <a href="http://www.shellybowen.com/2008/11/get-personal-with-photography/">continue reading Get Personal with Photography</a>]]></description>
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