Posts Tagged ‘Branding’

The Batman of One-Liners: Chris Brogan

Posted by Shelly Bowen on Mar 27, 2009.

In the depths of the Oakley headquarters in California, a building seemingly made for a science fiction movie — Batman’s or Bond’s nemesis-lair, perhaps. Or maybe, if dustier with cobwebs, where the survivors would live in an Armageddon movie — the So Cal Action Sports Network gathered to talk about … continue reading The Batman of One-Liners: Chris Brogan

Does Your Brand Bark and Smell Like Office Popcorn?

Posted by Shelly Bowen on Jan 19, 2009.

by Shelly Bowen

I love Barneys. Walk into the Barneys on 5th in New York and suddenly I feel rich. Like I do in fact have some extra credit to swipe. Especially on some wood-stacked peek-a-boo-toe high heels and a super soft CO-OP tank dress.

The Best Customer Experience

I don’t know what … continue reading Does Your Brand Bark and Smell Like Office Popcorn?

The Blog as Art? Our Experiment Launches …

Posted by Shelly Bowen on Dec 09, 2008.

Thursday Happy Hour

Blogs are a useful tool for businesses. Done right, and they can help:

Connect with customers by listening and responding to comments
Communicate important information
Express your company’s unique personality and brand
Draw a crowd to your Web site

All of which can increase sales in the long-run. But you knew all … continue reading The Blog as Art? Our Experiment Launches …

Get Personal with Photography

Posted by Shelly Bowen on Nov 28, 2008.

To stand out online, you’ve got to be an original. To increase Web site sales and loyalty these days, you have to provide something no one else does: a unique product or collection of products, a unique price, or a cause that resonates. And you have to showcase it in … continue reading Get Personal with Photography