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	<title>Pybop: Exceptional Web Content for Exceptional Businesses &#187; best customer experience</title>
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	<link>http://www.shellybowen.com</link>
	<description>Web content company, Web content strategy, Web content writing services from Shelly Bowen and the Pybop Team.</description>
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		<title>You’re Awesomer: Leaving Customers with an Awesome Feeling</title>
		<link>http://www.shellybowen.com/2009/12/user-experience-exit/</link>
		<comments>http://www.shellybowen.com/2009/12/user-experience-exit/#comments</comments>
		<pubDate>Tue, 22 Dec 2009 23:53:58 +0000</pubDate>
		<dc:creator>Shelly Bowen</dc:creator>
				<category><![CDATA[Online Customer Experience / Research]]></category>
		<category><![CDATA[Web Content Strategy]]></category>
		<category><![CDATA[awesome content]]></category>
		<category><![CDATA[best customer experience]]></category>
		<category><![CDATA[content strategy]]></category>
		<category><![CDATA[user experience]]></category>

		<guid isPermaLink="false">http://shellybowen.com/?p=1105</guid>
		<description><![CDATA[<p>So I’m spending some time with my invoicing system &#8212; not my most favorite thing to do, though I do appreciate the simplicity of FreshBooks &#8212; and I get stuck. I’m not sure if it’s a user experience problem or a me problem.</p>
<p>I contact customer service via an online form.  ... <a href="http://www.shellybowen.com/2009/12/user-experience-exit/">continue reading You’re Awesomer: Leaving Customers with an Awesome Feeling</a>]]></description>
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		<title>Four Social Media Lessons from a Grassroots Guy</title>
		<link>http://www.shellybowen.com/2009/07/social-media-grassroots-tips/</link>
		<comments>http://www.shellybowen.com/2009/07/social-media-grassroots-tips/#comments</comments>
		<pubDate>Fri, 24 Jul 2009 18:19:44 +0000</pubDate>
		<dc:creator>Shelly Bowen</dc:creator>
				<category><![CDATA[Online Customer Experience / Research]]></category>
		<category><![CDATA[Social Media Content]]></category>
		<category><![CDATA[best customer experience]]></category>
		<category><![CDATA[customer experience]]></category>
		<category><![CDATA[grassroots marketing campaign]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[user experience]]></category>

		<guid isPermaLink="false">http://shellybowen.com/?p=823</guid>
		<description><![CDATA[Social Media + Grassroots Efforts: Do They Play Well Together? They Should.
<p>Two people with clipboards are flanking the grocery store exit. I steel myself to avoid eye contact. One takes a half step toward me. &#8220;Do you believe in &#8230;.?&#8221;</p>
<p>Grr, shake, turning away. Wait: &#8220;What did you say?&#8221;</p>
<p>He repeats. It&#8217;s  ... <a href="http://www.shellybowen.com/2009/07/social-media-grassroots-tips/">continue reading Four Social Media Lessons from a Grassroots Guy</a>]]></description>
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		<title>Custom Greeting Card User Experience Exposed!</title>
		<link>http://www.shellybowen.com/2008/12/custom-greeting-card-user-experience-exposed/</link>
		<comments>http://www.shellybowen.com/2008/12/custom-greeting-card-user-experience-exposed/#comments</comments>
		<pubDate>Wed, 10 Dec 2008 16:24:07 +0000</pubDate>
		<dc:creator>Shelly Bowen</dc:creator>
				<category><![CDATA[Online Customer Experience / Research]]></category>
		<category><![CDATA[best customer experience]]></category>
		<category><![CDATA[best user experience]]></category>
		<category><![CDATA[custom printing]]></category>
		<category><![CDATA[great web content]]></category>
		<category><![CDATA[increase conversion]]></category>
		<category><![CDATA[landing pages]]></category>
		<category><![CDATA[marketing copy]]></category>
		<category><![CDATA[marketing copy writing]]></category>
		<category><![CDATA[online experience]]></category>
		<category><![CDATA[user interaction]]></category>

		<guid isPermaLink="false">http://shellybowen.wordpress.com/?p=335</guid>
		<description><![CDATA[<p>I had one thing in mind: get custom holiday cards printed pronto to send out to business clients. I didn&#8217;t want the printer&#8217;s logo on the back, so I skipped the consumer printers, like Kodak Gallery (though they may have that option; I didn&#8217;t check). I compared two online printers  ... <a href="http://www.shellybowen.com/2008/12/custom-greeting-card-user-experience-exposed/">continue reading Custom Greeting Card User Experience Exposed!</a>]]></description>
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		<title>How to Earn the Trust of Your Customers Online</title>
		<link>http://www.shellybowen.com/2008/10/how-to-earn-the-trust-of-your-customers-online/</link>
		<comments>http://www.shellybowen.com/2008/10/how-to-earn-the-trust-of-your-customers-online/#comments</comments>
		<pubDate>Mon, 27 Oct 2008 19:56:44 +0000</pubDate>
		<dc:creator>Shelly Bowen</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Online Customer Experience / Research]]></category>
		<category><![CDATA[ads]]></category>
		<category><![CDATA[advertising online]]></category>
		<category><![CDATA[advertising policy]]></category>
		<category><![CDATA[best customer experience]]></category>
		<category><![CDATA[consumer behavior]]></category>
		<category><![CDATA[contextual ads]]></category>
		<category><![CDATA[customer experience]]></category>
		<category><![CDATA[editorial policy]]></category>
		<category><![CDATA[free web site tips]]></category>
		<category><![CDATA[internet advertising]]></category>
		<category><![CDATA[internet marketing strategy]]></category>
		<category><![CDATA[publishing on the web]]></category>
		<category><![CDATA[transparency]]></category>
		<category><![CDATA[web publishing]]></category>
		<category><![CDATA[web site advertising]]></category>
		<category><![CDATA[web site credibility]]></category>

		<guid isPermaLink="false">http://shellybowen.wordpress.com/?p=231</guid>
		<description><![CDATA[<p>Advertising is not evil, right? Internet advertising is just one way for companies to communicate with potential buyers. And we as consumers appreciate those ads that let us know about a cool product or service we might want.</p>
<p>Hey cool, a new organic coffee shop in my neighborhood! An upcoming open  ... <a href="http://www.shellybowen.com/2008/10/how-to-earn-the-trust-of-your-customers-online/">continue reading How to Earn the Trust of Your Customers Online</a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Does Your Marketing Copy Tell a Good Story?</title>
		<link>http://www.shellybowen.com/2008/10/does-your-marketing-copy-tell-a-good-story/</link>
		<comments>http://www.shellybowen.com/2008/10/does-your-marketing-copy-tell-a-good-story/#comments</comments>
		<pubDate>Fri, 17 Oct 2008 15:56:52 +0000</pubDate>
		<dc:creator>Shelly Bowen</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Online Customer Experience / Research]]></category>
		<category><![CDATA[Web Content Inspiration]]></category>
		<category><![CDATA[best customer experience]]></category>
		<category><![CDATA[marketing copy writing]]></category>
		<category><![CDATA[michael grecco]]></category>
		<category><![CDATA[photojournalism]]></category>
		<category><![CDATA[storytelling]]></category>
		<category><![CDATA[web site best practices]]></category>
		<category><![CDATA[Web site content tips]]></category>
		<category><![CDATA[web site copywriting]]></category>
		<category><![CDATA[web site marketing]]></category>
		<category><![CDATA[writing for web]]></category>

		<guid isPermaLink="false">http://shellybowen.wordpress.com/?p=224</guid>
		<description><![CDATA[<p>&#8220;I&#8217;m a hunter,&#8221; Michael Grecco, the portrait photographer, said last night in a Little Italy photography studio. Every day he&#8217;s on the prowl to find his next story. He&#8217;s not a photojournalist anymore, but his work is still about the five Ws: who, what, when, where, why. Sure, this is  ... <a href="http://www.shellybowen.com/2008/10/does-your-marketing-copy-tell-a-good-story/">continue reading Does Your Marketing Copy Tell a Good Story?</a>]]></description>
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