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Posts Tagged ‘best customer experience’

 

You’re Awesomer: Leaving Customers with an Awesome Feeling

Posted by Shelly Bowen on Dec 22, 2009.

So I’m spending some time with my invoicing system — not my most favorite thing to do, though I do appreciate the simplicity of FreshBooks — and I get stuck. I’m not sure if it’s a user experience problem or a me problem.

I contact customer service via an online form. … continue reading You’re Awesomer: Leaving Customers with an Awesome Feeling

Four Social Media Lessons from a Grassroots Guy

Posted by Shelly Bowen on Jul 24, 2009.

Social Media + Grassroots Efforts: Do They Play Well Together? They Should.

Two people with clipboards are flanking the grocery store exit. I steel myself to avoid eye contact. One takes a half step toward me. “Do you believe in ….?”

Grr, shake, turning away. Wait: “What did you say?”

He repeats. It’s … continue reading Four Social Media Lessons from a Grassroots Guy

Custom Greeting Card User Experience Exposed!

Posted by Shelly Bowen on Dec 10, 2008.

I had one thing in mind: get custom holiday cards printed pronto to send out to business clients. I didn’t want the printer’s logo on the back, so I skipped the consumer printers, like Kodak Gallery (though they may have that option; I didn’t check). I compared two online printers … continue reading Custom Greeting Card User Experience Exposed!

How to Earn the Trust of Your Customers Online

Posted by Shelly Bowen on Oct 27, 2008.

Advertising is not evil, right? Internet advertising is just one way for companies to communicate with potential buyers. And we as consumers appreciate those ads that let us know about a cool product or service we might want.

Hey cool, a new organic coffee shop in my neighborhood! An upcoming open … continue reading How to Earn the Trust of Your Customers Online

Does Your Marketing Copy Tell a Good Story?

Posted by Shelly Bowen on Oct 17, 2008.

“I’m a hunter,” Michael Grecco, the portrait photographer, said last night in a Little Italy photography studio. Every day he’s on the prowl to find his next story. He’s not a photojournalist anymore, but his work is still about the five Ws: who, what, when, where, why. Sure, this is … continue reading Does Your Marketing Copy Tell a Good Story?