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Posted by Shelly Bowen on Dec 01, 2009.
Learning from The Best Camera
Just got back from lunch at Cucina Urbana with a couple super genuine, cool people from digital-telepathy. I’m pretty certain they are back in their offices downloading The Best Camera, after telling them about its signature “Chase Jarvis” photo filters.
Yesterday I posted how the mobile app … continue reading 6 Ways to Enhance Your Mobile to Web User Experience
Posted by Shelly Bowen on Nov 30, 2009.
Playing with The Best Camera
I’ve been playing with iPhone apps a lot lately: games, tools, resources. Sometimes friends tell me about the cool ones and sometimes I just browse the most popular ones while I’m doing something else, like waiting for a carne asada taco.
(Have you noticed I do my … continue reading Mobile App Content Sparks Marketing Creativity
Posted by Shelly Bowen on Nov 25, 2009.
You have lots of (let’s say blog) ideas for your business and profession. You’ve considered your audience, your niche subject matter, how you’ll publish, and the value your sincere and transparent writing will provide the world. You have even considered the benefits and drawbacks of starting a blog. And you’re … continue reading How to Literally Start Writing (Just About Anything)
Posted by Shelly Bowen on Nov 19, 2009.
This sign reminded me of something us Web site content strategists and marketers don’t like to think about: the end of a site user experience. The bounce. The exit.
People will leave. It’s inevitable. But can you help guarantee their return? Sure.
6 Easy Ways to Increase Repeat Visits to Your Site
Here … continue reading Web Content Strategy: Planning for Ongoing Engagement
Posted by Shelly Bowen on Oct 21, 2009.
It’s true what they say: The sum of the parts is larger than the whole. Just consider content marketing, content strategy, branding … each piece might be brilliant, but still not drive results. A cohesive message and creative across all content delivery vehicles will help raise awareness and need and … continue reading The Big Picture: End-to-End Content Strategy
Posted by Shelly Bowen on Oct 05, 2009.
A Little Refreshment
“What a big martini!” I said to the woman at the networking mixer. And it was. But the woman just glanced at me and back to her companion, and I quickly realized the sad, negative connotation I just lobbied her way.
What I meant was, “Impressive glass, classic choice, … continue reading The Power of (Empty v. Juicy) Words
Posted by Shelly Bowen on Sep 02, 2009.
PYBOP Scribbles #2. What exceptional content will your key unlock? Click to enlarge image.
Improve your business and improve the world? Why not? It seems many exceptional business are doing just that. Imagine the impact of:
Better working conditions.
Healthier environment.
Stronger appreciation of individual talent over conformity.
Healthier, stronger people.
Broader cultural awareness and … continue reading Every Exceptional Business Has a Key …
Posted by Shelly Bowen on Aug 26, 2009.
Content Marketing Works … When People Fall in Love With Your Story
Every year I search for a pair of summer sandals that are:
A. Stylish enough to wear with a sundress
B. Comfortable enough to wear all day at Disneyland
(Not that I do either very often.) And every … continue reading I Fell Hard for Soft Sanuk Flops
Posted by Shelly Bowen on Aug 17, 2009.
Getting the Words Right for Your Project
Sure, you’ve written some good prose here and there, but you’re not a professional writer, and anyways, you don’t have the time to do it right for your business. A well-written article or Web site page can involve so much. Seriously. Just check out … continue reading How to Find a Great Writer — the Easy Way
Posted by Shelly Bowen on Aug 11, 2009.
Right. There Is No Shortcut (Sorry)
I recently picked up a new magazine that featured beautiful photography and great writing. At home, I flipped through and spotted a story from David Sedaris. (Yeah!) But I had read it before. (Boo.) Some of the photos I realized I had seen before. The … continue reading The True Shortcut to Valuable Content
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