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Posted by Shelly Bowen on Aug 17, 2010.
Could publishers help businesses publish better Web content and drive more revenue? According to business strategist Steve Suhrheinrich, yes. If they follow a few simple content strategy rules.
Posted by Shelly Bowen on Aug 03, 2010.
To help active lifestyle, outdoors, and earth-friendly brands provide more valuable online content, I wrote 5 Ways to Fast-Track Your Web Content, freshly published today with free Web content ideas at the Content Marketing Institute.
Posted by Shelly Bowen on Jul 28, 2010.
Shelly Bowen, Web content editor, writer, and principal of Web content company, Pybop, celebrates 10 years in the content business.
Posted by Shelly Bowen on Jul 20, 2010.
I gave my dry cleaner my email address because, yes, I want to hear about promotions and services from a service I use. But what I received was a surprise.
Posted by Hilary Achauer on Jul 19, 2010.
Please help me welcome newest Pybop contributor, Hilary Achauer!
Exercise isn’t something you do once. Staying in shape requires consistency and determination. It’s the same with your Web site.
A Web site isn’t like a sign or a billboard, with a static unchanging message. It’s a living thing—one that needs consistent care … continue reading Give Your Web Content a Workout – Every Day
Posted by Shelly Bowen on Jul 09, 2010.
What are the ingredients of great social media content?
Great social media content strategy is really part of your company’s Web content strategy as a whole, which includes these 5 steps.
To help visualize the core messaging component, I drew a pie (I like pie) for one of the three — … continue reading Social Media Content Strategy Mix
Posted by Shelly Bowen on Jun 18, 2010.
Cross Channel Marketing Buzz = Content Strategy Opportunity! Whatever you call it — cross channel advertising, integrated marketing, media mix — the advertising industry is buzzing with it. This is great news for content strategists.
Posted by Shelly Bowen on Jun 14, 2010.
What do you think Starbucks’ Web content strategy will look like this fall?
Posted by Shelly Bowen on Jun 07, 2010.
Check out this Twitter list for Web content strategy articles and discussions, and to find web content writers and people passionate about awesome online content.
https://twitter.com/Shelbow/web-content-strategy
Know of another great list? Someone missing from this list? Let me know on Twitter @shelbow or in the comments below. Thanks!
Posted by Shelly Bowen on May 20, 2010.
“Businesses need to think like publishers.”
This statement stinks. I can’t tell you how many times I’ve heard it at marketing conferences, and by the looks on people’s faces, I imagine they’re thinking, “Why the heck would I want to think like an industry that moves like a dinosaur, is evolving … continue reading Walk Like a Publisher – Don’t Evolve Like One
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