“Come Fry With Us” – Best Subject Line Ever

Posted by Shelly Bowen on Aug 03, 2009.

I have a dedicated email address for advertisements from my favorite brands, and I scan through the subject lines, oh, once a week or so. Most get deleted.

Yes, I want gray suede shoes, but I’m resisting. Delete.

I don’t need a new batch of business cards. Delete.

continue reading “Come Fry With Us” – Best Subject Line Ever

Four Social Media Lessons from a Grassroots Guy

Posted by Shelly Bowen on Jul 24, 2009.

Social Media + Grassroots Efforts: Do They Play Well Together? They Should.

Two people with clipboards are flanking the grocery store exit. I steel myself to avoid eye contact. One takes a half step toward me. “Do you believe in ….?”

Grr, shake, turning away. Wait: “What did you say?”

He repeats. It’s … continue reading Four Social Media Lessons from a Grassroots Guy

What Is Pybop?

Posted by Shelly Bowen on Jul 22, 2009.

PYBOP, LLC was established by Shelly Bowen to provide businesses large and small a resource for exceptional content. From advising startups whose primary asset is content to consulting growing businesses on executing exceptional marketing, branding, and SEO campaigns, she provides the education, experience, and creativity companies need to reach their goals.

Organically Muddy? A Quick SEO Scrubbing Can Improve Your Brand Image

Posted by Shelly Bowen on Jul 01, 2009.

You take extra care to ensure your content on your marketing materials, business cards, and Web site are accurate, compelling, and drive your primary message. But what about your organic brand?

This is what people see in the organic search results (not the paid search ads) when they search for you. … continue reading Organically Muddy? A Quick SEO Scrubbing Can Improve Your Brand Image

I Need to Find a Way to Stand Out

An exceptional content strategy can map the way to an exceptional you online

Posted by Shelly Bowen on Jun 18, 2009.

I’m often asked to review wireframes or Beta versions of Web sites. Often, the conversation starts like this:

“Here’s what I’m thinking for web site content … [description here] … but I need to find a way to be different.”

I love that. That’s exactly what you should be thinking. It’s the … continue reading I Need to Find a Way to Stand Out

Checkin’ Out the Competition

Posted by Shelly Bowen on Jun 17, 2009.

Let’s say you know a specific site — competitor or not — is really successful. It doesn’t matter how you know. You just know they’re bringing in the bucks. There’s something about their site that works.

Can you leverage that? Oh, yes.

First, don’t copy. Ok, that’s obvious. But for some reason … continue reading Checkin’ Out the Competition

Working Backward – Defining Content to Define Your Business

Content strategy for start-ups, business expansions, and digital campaigns.

Posted by Shelly Bowen on May 04, 2009.

Is it possible that business strategy and content strategy are starting to overlap?

Many of my clients are start-ups. When creating all new or optimizing content for digital efforts, I first need to know a few things about the business and business goals.

Makes sense, right?

I have developed a process of discovery … continue reading Working Backward – Defining Content to Define Your Business

Your Social Essence: Who Are YOU?

Posted by Shelly Bowen on Apr 29, 2009.

Are you social — gregarious and convivial? What’s your personality like?

Write one sentence to describe you and your essence. Then create a 1 minute video to captures your essence.

Be confident. Show flaws.

LOVE these calls to action from Susan Rice-Lincoln at Inbound Marketing Summit in San Francisco today. … continue reading Your Social Essence: Who Are YOU?

Reputation Management (Software): Do You Need It?

Posted by Shelly Bowen on .

As user generated content and social media campaigns zoom sky high, so is the possibility — no, probability — that people are talking about you and your brand online. Even if you don’t have a social media campaign yourself.

Good talk or bad — this is great information to feed into … continue reading Reputation Management (Software): Do You Need It?

The Infiltration: Will Content Strategy Take Over the (Web) World?

Posted by Shelly Bowen on Apr 03, 2009.

Us writerly types, we read, we think, we sit back, and we write. We organize, re-organize, and edit. Unless the writer is a performance artist, spoken word enthusiast, or beat poet, we generally don’t hear a rise a voices in public. Or anywhere. Until recently …

I’ve heard a clatter of … continue reading The Infiltration: Will Content Strategy Take Over the (Web) World?