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Posted by Shelly Bowen on Apr 26, 2010.
What’s included when you request a content strategy? Sure, it depends on your company and your goals. You’ll find a lot of great in-depth details from these content strategy books. As a shortcut for a new client, I drew this Web content strategy chart:
If you can’t read my handwriting, here’s … continue reading Content Strategy Success in 5 Steps
Posted by Shelly Bowen on Apr 08, 2010.
The inaugural get-together of a new group of San Diego creative professionals — Web writers, editors, designers, developers, illustrators, photographers, and creative thinkers — for Thursday Happy Hour in San Diego, California.
Posted by Shelly Bowen on Apr 02, 2010.
Should a blog be part of your Web content strategy? Probably not. Here’s why, and here’s what you should include instead.
Posted by Shelly Bowen on Mar 04, 2010.
… Does a Photo a Day Equal 365,000 Words a Year?
And do those “words” count toward:
Building a social community,
Connecting with friends and colleagues,
Engaging with an audience,
Being more “human” in this virtual world,
Gaining knowledge and ideas around your business, or even, dare I say it,
Improving SEO?
I’m betting the answer is Yes. … continue reading If a Photo Is Worth 1,000 Words …
Posted by Shelly Bowen on Mar 02, 2010.
Web content and content strategy books about how to create exceptional Web content, content marketing to people, the psychology of writing content, and innovating with Web content.
Posted by Shelly Bowen on Feb 01, 2010.
A quiet or nonexistent corporate Twitter account is a disappointing sight for a potential client or customer. Somewhat like an empty, abandoned shopping cart.
But how do you keep up?
Option 1: Hire or Assign a Dedicated Person or People to Manage One Corporate Twitter Account
An impersonal corporate Twitter account, one that’s … continue reading Maximizing Twitter for Your Business
Posted by Shelly Bowen on Jan 07, 2010.
2010 has barely taken off, and I’m already hearing from colleagues and clients about their firm resolutions to maximize digital content assets.
We will focus on content this year! Content will give us an edge.
We will optimize and maximize our content across platforms.
We will assign dedicated resources to create and maintain … continue reading 2010 Content Strategy Conferences
Posted by Shelly Bowen on Dec 22, 2009.
So I’m spending some time with my invoicing system — not my most favorite thing to do, though I do appreciate the simplicity of FreshBooks — and I get stuck. I’m not sure if it’s a user experience problem or a me problem.
I contact customer service via an online form. … continue reading You’re Awesomer: Leaving Customers with an Awesome Feeling
Posted by Shelly Bowen on Dec 01, 2009.
Learning from The Best Camera
Just got back from lunch at Cucina Urbana with a couple super genuine, cool people from digital-telepathy. I’m pretty certain they are back in their offices downloading The Best Camera, after telling them about its signature “Chase Jarvis” photo filters.
Yesterday I posted how the mobile app … continue reading 6 Ways to Enhance Your Mobile to Web User Experience
Posted by Shelly Bowen on Nov 30, 2009.
Playing with The Best Camera
I’ve been playing with iPhone apps a lot lately: games, tools, resources. Sometimes friends tell me about the cool ones and sometimes I just browse the most popular ones while I’m doing something else, like waiting for a carne asada taco.
(Have you noticed I do my … continue reading Mobile App Content Sparks Marketing Creativity
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