Pybop: Exceptional Web Content for Exceptional Businesses

Content Strategy Perspectives: Creating Video

Shelly Bowen — Tue, 07 Sep 2010 23:30:05 +0000

With digital video cameras now so easily accessible and usable, just about anyone can create video content for their business -- but, clearly, not everyone is considering video content strategy or video production best practices. Interview with Bekah Christie, video producer. This article is part of a series called On Content Strategy: Real-World Perspectives from Niche Industries by Shelly Bowen.

On Content Strategy: Real-World Perspectives from Niche Industries

Shelly Bowen — Tue, 07 Sep 2010 23:29:31 +0000

This article series helps reveal the aspects of content strategy and content development that are working -- and provides recommendations on what could be better -- from the perspectives of top executives and thought leaders in diverse industries, including health, video, outdoor lifestyle products, environmentally friendly products and services, creative professionals, user experience professionals, and marketing agencies.

What If Newspapers Helped Businesses Become Publishers?

Shelly Bowen — Tue, 17 Aug 2010 18:46:19 +0000

Could publishers help businesses publish better Web content and drive more revenue? According to business strategist Steve Suhrheinrich, yes. If they follow a few simple content strategy rules.

5 Active, Healthy Web Content Ideas

Shelly Bowen — Tue, 03 Aug 2010 17:44:22 +0000

To help active lifestyle, outdoors, and earth-friendly brands provide more valuable online content, I wrote 5 Ways to Fast-Track Your Web Content, freshly published today with free Web content ideas at the Content Marketing Institute.

Celebrating 10 Years of Web Content Creation!

Shelly Bowen — Wed, 28 Jul 2010 23:03:45 +0000

Shelly Bowen, Web content editor, writer, and principal of Web content company, Pybop, celebrates 10 years in the content business.

Email Content: Your Voice Is Valuable

Shelly Bowen — Tue, 20 Jul 2010 13:06:03 +0000

I gave my dry cleaner my email address because, yes, I want to hear about promotions and services from a service I use. But what I received was a surprise.

Give Your Web Content a Workout – Every Day

Hilary Achauer — Mon, 19 Jul 2010 18:47:25 +0000

Please help me welcome newest Pybop contributor, Hilary Achauer!

Exercise isn’t something you do once. Staying in shape requires consistency and determination. It’s the same with your Web site.

A Web site isn’t like a sign or a billboard, with a static unchanging message. It’s a living thing—one that needs consistent care ... continue reading Give Your Web Content a Workout – Every Day

Social Media Content Strategy Mix

Shelly Bowen — Fri, 09 Jul 2010 19:08:28 +0000

What are the ingredients of great social media content?

Great social media content strategy is really part of your company’s Web content strategy as a whole, which includes these 5 steps.

To help visualize the core messaging component, I drew a pie (I like pie) for one of the three — ... continue reading Social Media Content Strategy Mix

Integrated Content Doors Swing Open

Shelly Bowen — Sat, 19 Jun 2010 00:56:16 +0000

Cross Channel Marketing Buzz = Content Strategy Opportunity! Whatever you call it -- cross channel advertising, integrated marketing, media mix -- the advertising industry is buzzing with it. This is great news for content strategists.

Starbucks the Publisher: What Is Starbucks’ Content Strategy?

Shelly Bowen — Tue, 15 Jun 2010 00:59:07 +0000

What do you think Starbucks’ Web content strategy will look like this fall?