Archive for the ‘Web Writing and Editing’ Category

Email Content: Your Voice Is Valuable

Posted by Shelly Bowen on Jul 20, 2010.

I gave my dry cleaner my email address because, yes, I want to hear about promotions and services from a service I use. But what I received was a surprise.

Give Your Web Content a Workout – Every Day

Posted by Hilary Achauer on Jul 19, 2010.

Please help me welcome newest Pybop contributor, Hilary Achauer!

Exercise isn’t something you do once. Staying in shape requires consistency and determination. It’s the same with your Web site.

A Web site isn’t like a sign or a billboard, with a static unchanging message. It’s a living thing—one that needs consistent care … continue reading Give Your Web Content a Workout – Every Day

Books for Content Strategists, Writers, and People Passionate About Content

Posted by Shelly Bowen on Mar 02, 2010.

Web content and content strategy books about how to create exceptional Web content, content marketing to people, the psychology of writing content, and innovating with Web content.

Maximizing Twitter for Your Business

Posted by Shelly Bowen on Feb 01, 2010.

A quiet or nonexistent corporate Twitter account is a disappointing sight for a potential client or customer. Somewhat like an empty, abandoned shopping cart.

But how do you keep up?

Option 1: Hire or Assign a Dedicated Person or People to Manage One Corporate Twitter Account

An impersonal corporate Twitter account, one that’s … continue reading Maximizing Twitter for Your Business

How to Literally Start Writing (Just About Anything)

Posted by Shelly Bowen on Nov 25, 2009.

You have lots of (let’s say blog) ideas for your business and profession. You’ve considered your audience, your niche subject matter, how you’ll publish, and the value your sincere and transparent writing will provide the world. You have even considered the benefits and drawbacks of starting a blog. And you’re … continue reading How to Literally Start Writing (Just About Anything)

The Power of (Empty v. Juicy) Words

Posted by Shelly Bowen on Oct 05, 2009.

A Little Refreshment

“What a big martini!” I said to the woman at the networking mixer. And it was. But the woman just glanced at me and back to her companion, and I quickly realized the sad, negative connotation I just lobbied her way.

What I meant was, “Impressive glass, classic choice, … continue reading The Power of (Empty v. Juicy) Words

Every Exceptional Business Has a Key …

Posted by Shelly Bowen on Sep 02, 2009.

PYBOP Scribbles #2. What exceptional content will your key unlock? Click to enlarge image.

Improve your business and improve the world? Why not? It seems many exceptional business are doing just that. Imagine the impact of:

Better working conditions.
Healthier environment.
Stronger appreciation of individual talent over conformity.
Healthier, stronger people.
Broader cultural awareness and … continue reading Every Exceptional Business Has a Key …

I Fell Hard for Soft Sanuk Flops

Posted by Shelly Bowen on Aug 26, 2009.

Content Marketing Works … When People Fall in Love With Your Story

Every year I search for a pair of summer sandals that are:

A. Stylish enough to wear with a sundress

B. Comfortable enough to wear all day at Disneyland

(Not that I do either very often.) And every … continue reading I Fell Hard for Soft Sanuk Flops

How to Find a Great Writer — the Easy Way

Posted by Shelly Bowen on Aug 17, 2009.

Getting the Words Right for Your Project

Sure, you’ve written some good prose here and there, but you’re not a professional writer, and anyways, you don’t have the time to do it right for your business. A well-written article or Web site page can involve so much. Seriously. Just check out … continue reading How to Find a Great Writer — the Easy Way

The True Shortcut to Valuable Content

Posted by Shelly Bowen on Aug 11, 2009.

Right. There Is No Shortcut (Sorry)

I recently picked up a new magazine that featured beautiful photography and great writing. At home, I flipped through and spotted a story from David Sedaris. (Yeah!) But I had read it before. (Boo.) Some of the photos I realized I had seen before. The … continue reading The True Shortcut to Valuable Content