Archive for the ‘Web Content Strategy’ Category

Reputation Management (Software): Do You Need It?

Posted by Shelly Bowen on Apr 29, 2009.

As user generated content and social media campaigns zoom sky high, so is the possibility — no, probability — that people are talking about you and your brand online. Even if you don’t have a social media campaign yourself.

Good talk or bad — this is great information to feed into … continue reading Reputation Management (Software): Do You Need It?

Is Your Web Site at Risk of Osteoporosis?

Posted by Shelly Bowen on Mar 30, 2009.

Where does content strategy belong in the hierarchy of Web site creation?

Under IA (information architecture)?
Marketing?
Design?
User experience?
Editorial?

Imagine — 20 expert content strategists from London to San Fransisco locked together in a small room in Memphis for eight hours to battle out this and other Web content issues. It was the very … continue reading Is Your Web Site at Risk of Osteoporosis?

What's Inspiring Your Content Strategy?

Posted by Shelly Bowen on Feb 04, 2009.

My projects may be out on the Web, but my inspiration to:

optimize Web content to increase engagement and activity,
create new content strategies to strengthen a brand, and
try new online marketing and small business tactics

comes from all over. From magazines to fiction, gallery openings to coastal hikes, and client meetings … continue reading What's Inspiring Your Content Strategy?

What's Your Intention, Anyway?

Posted by Shelly Bowen on Jan 29, 2009.

by Shelly Bowen

We’ve all heard that writing specifically with your online audience in mind is important. And there are lots of ways to create a picture or “persona” of these viewers, including looking at:

demographics of your target
how long they stay on one page
the weather where they are — cold, hot, … continue reading What's Your Intention, Anyway?

How to Take Advantage of the Recession

Posted by Shelly Bowen on Jan 13, 2009.

by Shelly Bowen

Sure, we may be experiencing a recession, but if you’re a glass-half-full kind of person, you know that this is a phase and we’ll bounce back economically. At least, that’s been my thinking.

But Can the Recession Help Your Content Strategy — and Your Business?

Yesterday, I attended a seminar … continue reading How to Take Advantage of the Recession

Do You Market Yourself on Twitter?

Posted by Shelly Bowen on Dec 26, 2008.

If you are using Twitter.com to market your services, brand, or company, I’d love to hear about your marketing and content strategy. I’m researching concepts and experiences such as:

Personality
Frequency
Type of content
Tracking results
Following others on Twitter
Commenting on other Tweets
Using software to Tweet ahead
What’s working — what’s totally not
SEO strategy on Twitter

Links … continue reading Do You Market Yourself on Twitter?

Defining Your Content Strategy

Posted by Shelly Bowen on Dec 24, 2008.

Jeffrey MacIntyre wrote a fabulous article on content strategy in A List Apart this month. It’s long, but if your company is ready to jump into a Web content development project or is looking to hire someone to help, the descriptions of content strategist roles can help define what you … continue reading Defining Your Content Strategy

Add Value to Add Reach

Posted by Shelly Bowen on Nov 18, 2008.

Wish you could reach more of your targeted customers online? Adding value — and I’m not talking a new product or service — could expand your reach.

Sure, a new offer is valuable. And when you launch, you’ll likely write all about its benefits and features on your Web site, showing … continue reading Add Value to Add Reach

What’s Your Seasonal Content Strategy?

Posted by Shelly Bowen on Nov 07, 2008.

by Shelly Bowen

Once your Web site is right where you want it — it supports your brand in tone and design, attracts new visitors with seamless SEO, and converts prospects into buyers effectively — you’ll, of course, want to make it even better. One way is to take a look … continue reading What’s Your Seasonal Content Strategy?

Three Ways to Increase Web Site Sales in a Down Economy

Posted by Shelly Bowen on Nov 03, 2008.

by Shelly Bowen

Low Expectations for Holiday Sales This Year?

If you’ve adjusted your holiday sales forecast for 2008 due to the down economy, you’re not alone. Even if all goes well at the U.S. election tomorrow — possible? — healing will take some time. And this holiday season will be really … continue reading Three Ways to Increase Web Site Sales in a Down Economy