Archive for the ‘Web Content Strategy’ Category

Web Content Strategy: Planning for Ongoing Engagement

Posted by Shelly Bowen on Nov 19, 2009.

This sign reminded me of something us Web site content strategists and marketers don’t like to think about: the end of a site user experience. The bounce. The exit.

People will leave. It’s inevitable. But can you help guarantee their return? Sure.

6 Easy Ways to Increase Repeat Visits to Your Site

Here … continue reading Web Content Strategy: Planning for Ongoing Engagement

The Big Picture: End-to-End Content Strategy

Posted by Shelly Bowen on Oct 21, 2009.

It’s true what they say: The sum of the parts is larger than the whole. Just consider content marketing, content strategy, branding … each piece might be brilliant, but still not drive results. A cohesive message and creative across all content delivery vehicles will help raise awareness and need and … continue reading The Big Picture: End-to-End Content Strategy

What Is Pybop?

Posted by Shelly Bowen on Jul 22, 2009.

PYBOP, LLC was established by Shelly Bowen to provide businesses large and small a resource for exceptional content. From advising startups whose primary asset is content to consulting growing businesses on executing exceptional marketing, branding, and SEO campaigns, she provides the education, experience, and creativity companies need to reach their goals.

I Need to Find a Way to Stand Out

An exceptional content strategy can map the way to an exceptional you online

Posted by Shelly Bowen on Jun 18, 2009.

I’m often asked to review wireframes or Beta versions of Web sites. Often, the conversation starts like this:

“Here’s what I’m thinking for web site content … [description here] … but I need to find a way to be different.”

I love that. That’s exactly what you should be thinking. It’s the … continue reading I Need to Find a Way to Stand Out

Checkin’ Out the Competition

Posted by Shelly Bowen on Jun 17, 2009.

Let’s say you know a specific site — competitor or not — is really successful. It doesn’t matter how you know. You just know they’re bringing in the bucks. There’s something about their site that works.

Can you leverage that? Oh, yes.

First, don’t copy. Ok, that’s obvious. But for some reason … continue reading Checkin’ Out the Competition

Working Backward – Defining Content to Define Your Business

Content strategy for start-ups, business expansions, and digital campaigns.

Posted by Shelly Bowen on May 04, 2009.

Is it possible that business strategy and content strategy are starting to overlap?

Many of my clients are start-ups. When creating all new or optimizing content for digital efforts, I first need to know a few things about the business and business goals.

Makes sense, right?

I have developed a process of discovery … continue reading Working Backward – Defining Content to Define Your Business

Reputation Management (Software): Do You Need It?

Posted by Shelly Bowen on Apr 29, 2009.

As user generated content and social media campaigns zoom sky high, so is the possibility — no, probability — that people are talking about you and your brand online. Even if you don’t have a social media campaign yourself.

Good talk or bad — this is great information to feed into … continue reading Reputation Management (Software): Do You Need It?

Is Your Web Site at Risk of Osteoporosis?

Posted by Shelly Bowen on Mar 30, 2009.

Where does content strategy belong in the hierarchy of Web site creation?

Under IA (information architecture)?
Marketing?
Design?
User experience?
Editorial?

Imagine — 20 expert content strategists from London to San Fransisco locked together in a small room in Memphis for eight hours to battle out this and other Web content issues. It was the very … continue reading Is Your Web Site at Risk of Osteoporosis?

What's Inspiring Your Content Strategy?

Posted by Shelly Bowen on Feb 04, 2009.

My projects may be out on the Web, but my inspiration to:

optimize Web content to increase engagement and activity,
create new content strategies to strengthen a brand, and
try new online marketing and small business tactics

comes from all over. From magazines to fiction, gallery openings to coastal hikes, and client meetings … continue reading What's Inspiring Your Content Strategy?

What's Your Intention, Anyway?

Posted by Shelly Bowen on Jan 29, 2009.

by Shelly Bowen

We’ve all heard that writing specifically with your online audience in mind is important. And there are lots of ways to create a picture or “persona” of these viewers, including looking at:

demographics of your target
how long they stay on one page
the weather where they are — cold, hot, … continue reading What's Your Intention, Anyway?