Pybop: Exceptional Web Content for Exceptional Businesses » Web Content Strategy

Social Media Content Strategy Mix

Shelly Bowen — Fri, 09 Jul 2010 19:08:28 +0000

What are the ingredients of great social media content?

Great social media content strategy is really part of your company’s Web content strategy as a whole, which includes these 5 steps.

To help visualize the core messaging component, I drew a pie (I like pie) for one of the three — ... continue reading Social Media Content Strategy Mix

Integrated Content Doors Swing Open

Shelly Bowen — Sat, 19 Jun 2010 00:56:16 +0000

Cross Channel Marketing Buzz = Content Strategy Opportunity! Whatever you call it -- cross channel advertising, integrated marketing, media mix -- the advertising industry is buzzing with it. This is great news for content strategists.

Starbucks the Publisher: What Is Starbucks’ Content Strategy?

Shelly Bowen — Tue, 15 Jun 2010 00:59:07 +0000

What do you think Starbucks’ Web content strategy will look like this fall?

Content Strategy Talk on Twitter

Shelly Bowen — Mon, 07 Jun 2010 20:30:00 +0000

Check out this Twitter list for Web content strategy articles and discussions, and to find web content writers and people passionate about awesome online content.

https://twitter.com/Shelbow/web-content-strategy

Know of another great list? Someone missing from this list? Let me know on Twitter @shelbow or in the comments below. Thanks!

Walk Like a Publisher – Don’t Evolve Like One

Shelly Bowen — Thu, 20 May 2010 16:36:23 +0000

“Businesses need to think like publishers.”

This statement stinks. I can’t tell you how many times I’ve heard it at marketing conferences, and by the looks on people’s faces, I imagine they’re thinking, “Why the heck would I want to think like an industry that moves like a dinosaur, is evolving ... continue reading Walk Like a Publisher – Don’t Evolve Like One

Content Strategy Success in 5 Steps

Shelly Bowen — Mon, 26 Apr 2010 17:53:52 +0000

What’s included when you request a content strategy? Sure, it depends on your company and your goals. You’ll find a lot of great in-depth details from these content strategy books. As a shortcut for a new client, I drew this Web content strategy chart:

If you can’t read my handwriting, here’s ... continue reading Content Strategy Success in 5 Steps

Should You Blog? No. You Should Not.

Shelly Bowen — Fri, 02 Apr 2010 20:18:53 +0000

Should a blog be part of your Web content strategy? Probably not. Here's why, and here's what you should include instead.

Books for Content Strategists, Writers, and People Passionate About Content

Shelly Bowen — Tue, 02 Mar 2010 19:17:55 +0000

Here are books I’ve read, reference, or are on my forever expanding reading list (in no particular order):

“How To” Create Exceptional Content for the Web Letting Go of the Words: Writing Web Content that Works by Ginny Redish Content Strategy for the Web by Kristina Halvorson Don’t Make Me Think: A Common Sense ... continue reading Books for Content Strategists, Writers, and People Passionate About Content

2010 Content Strategy Conferences

Shelly Bowen — Fri, 08 Jan 2010 00:55:49 +0000

2010 has barely taken off, and I’m already hearing from colleagues and clients about their firm resolutions to maximize digital content assets.

We will focus on content this year! Content will give us an edge. We will optimize and maximize our content across platforms. We will assign dedicated resources to create and maintain ... continue reading 2010 Content Strategy Conferences

You’re Awesomer: Leaving Customers with an Awesome Feeling

Shelly Bowen — Tue, 22 Dec 2009 23:53:58 +0000

So I’m spending some time with my invoicing system — not my most favorite thing to do, though I do appreciate the simplicity of FreshBooks — and I get stuck. I’m not sure if it’s a user experience problem or a me problem.

I contact customer service via an online form. ... continue reading You’re Awesomer: Leaving Customers with an Awesome Feeling