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Posted by Shelly Bowen on Aug 17, 2010.
Could publishers help businesses publish better Web content and drive more revenue? According to business strategist Steve Suhrheinrich, yes. If they follow a few simple content strategy rules.
Posted by Shelly Bowen on Aug 03, 2010.
To help active lifestyle, outdoors, and earth-friendly brands provide more valuable online content, I wrote 5 Ways to Fast-Track Your Web Content, freshly published today with free Web content ideas at the Content Marketing Institute.
Posted by Shelly Bowen on Jul 09, 2010.
What are the ingredients of great social media content?
Great social media content strategy is really part of your company’s Web content strategy as a whole, which includes these 5 steps.
To help visualize the core messaging component, I drew a pie (I like pie) for one of the three — … continue reading Social Media Content Strategy Mix
Posted by Shelly Bowen on Jun 18, 2010.
Cross Channel Marketing Buzz = Content Strategy Opportunity! Whatever you call it — cross channel advertising, integrated marketing, media mix — the advertising industry is buzzing with it. This is great news for content strategists.
Posted by Shelly Bowen on Jun 14, 2010.
What do you think Starbucks’ Web content strategy will look like this fall?
Posted by Shelly Bowen on Jun 07, 2010.
Check out this Twitter list for Web content strategy articles and discussions, and to find web content writers and people passionate about awesome online content.
https://twitter.com/Shelbow/web-content-strategy
Know of another great list? Someone missing from this list? Let me know on Twitter @shelbow or in the comments below. Thanks!
Posted by Shelly Bowen on May 20, 2010.
“Businesses need to think like publishers.”
This statement stinks. I can’t tell you how many times I’ve heard it at marketing conferences, and by the looks on people’s faces, I imagine they’re thinking, “Why the heck would I want to think like an industry that moves like a dinosaur, is evolving … continue reading Walk Like a Publisher – Don’t Evolve Like One
Posted by Shelly Bowen on Apr 26, 2010.
What’s included when you request a content strategy? Sure, it depends on your company and your goals. You’ll find a lot of great in-depth details from these content strategy books. As a shortcut for a new client, I drew this Web content strategy chart:
If you can’t read my handwriting, here’s … continue reading Content Strategy Success in 5 Steps
Posted by Shelly Bowen on Apr 02, 2010.
Should a blog be part of your Web content strategy? Probably not. Here’s why, and here’s what you should include instead.
Posted by Shelly Bowen on Mar 02, 2010.
Web content and content strategy books about how to create exceptional Web content, content marketing to people, the psychology of writing content, and innovating with Web content.
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