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Posted by Shelly Bowen on Jun 17, 2009.
Let’s say you know a specific site — competitor or not — is really successful. It doesn’t matter how you know. You just know they’re bringing in the bucks. There’s something about their site that works.
Can you leverage that? Oh, yes.
First, don’t copy. Ok, that’s obvious. But for some reason … continue reading Checkin’ Out the Competition
Posted by Shelly Bowen on May 04, 2009.
Is it possible that business strategy and content strategy are starting to overlap?
Many of my clients are start-ups. When creating all new or optimizing content for digital efforts, I first need to know a few things about the business and business goals.
Makes sense, right?
I have developed a process of discovery … continue reading Working Backward – Defining Content to Define Your Business
Posted by Shelly Bowen on Feb 04, 2009.
I just got a note from SCORE about the 2009 San Diego Small Business Awards — I couldn’t find any information about it online, so I’m passing along the message. Vote for your favorite business!
QUOTE from SCORE email:
Help Us Recognize Outstanding Leaders in the
Small Business Community
continue reading 2009 San Diego Small Business Awards: Nominate Yourself!
Posted by Shelly Bowen on .
My projects may be out on the Web, but my inspiration to:
optimize Web content to increase engagement and activity,
create new content strategies to strengthen a brand, and
try new online marketing and small business tactics
comes from all over. From magazines to fiction, gallery openings to coastal hikes, and client meetings … continue reading What's Inspiring Your Content Strategy?
Posted by Shelly Bowen on Jan 20, 2009.
Public Service Announcement
A couple clients told me their e-mails to my Google Apps Gmail were bouncing with this error message:
The user you are trying to contact is receiving mail at a rate
550-5.2.1 that prevents additional messages from being delivered.
Eek. Bouncing e-mail makes my stomach drop. I did a little … continue reading PSA: If Your Google Apps E-Mail Is Bouncing…
Posted by Shelly Bowen on Oct 22, 2008.
“Who are you writing to?” I asked a colleague recently of his small business blog.
“Good question,” he said. “It’s evolving.” A beat, and then: “It’s for potential clients. When they visit my site and read my blog, I want them to know who I am, how I work, and what … continue reading Web Site Marketing with Integrity: Possible?
Posted by Shelly Bowen on Oct 17, 2008.
“I’m a hunter,” Michael Grecco, the portrait photographer, said last night in a Little Italy photography studio. Every day he’s on the prowl to find his next story. He’s not a photojournalist anymore, but his work is still about the five Ws: who, what, when, where, why. Sure, this is … continue reading Does Your Marketing Copy Tell a Good Story?
Posted by Shelly Bowen on Oct 16, 2008.
From now on, I follow my own advice! Yesterday I spent all day working hard on reconfiguring my CSS — style sheets — for a new and more flexible Web site. I know next to nothing about CSS, so it was a little like hiring an architect to give a … continue reading Work Smart, Not Hard
Posted by Shelly Bowen on Sep 24, 2008.
Friday night I attended a 10-year photo studio anniversary party in Seattle. A couple hundred people; most I didn’t know. But they had Web sites, and they were all asking me what I do.
Aha. Perfect opportunity to perfect my elevator pitch.
Half the time I was received with “Yes! We need … continue reading How to Open the Closed Minded
Posted by Shelly Bowen on Sep 01, 2008.
What do your RSS feeds say about you? Here are mine as of today … (in no particular order):
NPR
CNN
INC
BusinessWeek
Ze Frank
FastCompany
Forbes
Search Engine Land
Discovery News
Media Bistro News
Google Health Feed
Seth Godin
Kelley Mooney
SmartMoney
Digg News
Entrepreneur Magazine
Places to See Before You Die (photos from Google)
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