Pybop: Exceptional Web Content for Exceptional Businesses » Web Content Inspiration

San Diego Interactive Content Professionals Meet for Thursday Happy Hour

Shelly Bowen — Thu, 08 Apr 2010 19:20:00 +0000

The inaugural get-together of a new group of San Diego creative professionals -- Web writers, editors, designers, developers, illustrators, photographers, and creative thinkers -- for Thursday Happy Hour in San Diego, California.

If a Photo Is Worth 1,000 Words …

Shelly Bowen — Thu, 04 Mar 2010 19:11:17 +0000

… Does a Photo a Day Equal 365,000 Words a Year?

And do those “words” count toward:

Building a social community, Connecting with friends and colleagues, Engaging with an audience, Being more “human” in this virtual world, Gaining knowledge and ideas around your business, or even, dare I say it, Improving SEO?

I’m betting the answer is Yes. ... continue reading If a Photo Is Worth 1,000 Words …

2010 Content Strategy Conferences

Shelly Bowen — Fri, 08 Jan 2010 00:55:49 +0000

2010 has barely taken off, and I’m already hearing from colleagues and clients about their firm resolutions to maximize digital content assets.

We will focus on content this year! Content will give us an edge. We will optimize and maximize our content across platforms. We will assign dedicated resources to create and maintain ... continue reading 2010 Content Strategy Conferences

Mobile App Content Sparks Marketing Creativity

Shelly Bowen — Mon, 30 Nov 2009 20:35:51 +0000

Playing with The Best Camera

I’ve been playing with iPhone apps a lot lately: games, tools, resources. Sometimes friends tell me about the cool ones and sometimes I just browse the most popular ones while I’m doing something else, like waiting for a carne asada taco.

(Have you noticed I do my ... continue reading Mobile App Content Sparks Marketing Creativity

The Power of (Empty v. Juicy) Words

Shelly Bowen — Mon, 05 Oct 2009 21:10:22 +0000

A Little Refreshment

“What a big martini!” I said to the woman at the networking mixer. And it was. But the woman just glanced at me and back to her companion, and I quickly realized the sad, negative connotation I just lobbied her way.

What I meant was, “Impressive glass, classic choice, ... continue reading The Power of (Empty v. Juicy) Words

Every Exceptional Business Has a Key …

Shelly Bowen — Thu, 03 Sep 2009 00:11:44 +0000

PYBOP Scribbles #2. What exceptional content will your key unlock? Click to enlarge image.

Improve your business and improve the world? Why not? It seems many exceptional business are doing just that. Imagine the impact of:

Better working conditions. Healthier environment. Stronger appreciation of individual talent over conformity. Healthier, stronger people. Broader cultural awareness and ... continue reading Every Exceptional Business Has a Key …

I Fell Hard for Soft Sanuk Flops

Shelly Bowen — Wed, 26 Aug 2009 19:38:05 +0000

Content Marketing Works … When People Fall in Love With Your Story

Every year I search for a pair of summer sandals that are:

A. Stylish enough to wear with a sundress

B. Comfortable enough to wear all day at Disneyland

(Not that I do either very often.) And every ... continue reading I Fell Hard for Soft Sanuk Flops

The True Shortcut to Valuable Content

Shelly Bowen — Tue, 11 Aug 2009 21:45:18 +0000

Right. There Is No Shortcut (Sorry)

I recently picked up a new magazine that featured beautiful photography and great writing. At home, I flipped through and spotted a story from David Sedaris. (Yeah!) But I had read it before. (Boo.) Some of the photos I realized I had seen before. The ... continue reading The True Shortcut to Valuable Content

“Come Fry With Us” – Best Subject Line Ever

Shelly Bowen — Tue, 04 Aug 2009 00:32:32 +0000

I have a dedicated email address for advertisements from my favorite brands, and I scan through the subject lines, oh, once a week or so. Most get deleted.

Yes, I want gray suede shoes, but I’m resisting. Delete.

I don’t need a new batch of business cards. Delete.

continue reading “Come Fry With Us” – Best Subject Line Ever

I Need to Find a Way to Stand Out

Shelly Bowen — Thu, 18 Jun 2009 16:42:26 +0000

I’m often asked to review wireframes or Beta versions of Web sites. Often, the conversation starts like this:

“Here’s what I’m thinking for web site content … [description here] … but I need to find a way to be different.”

I love that. That’s exactly what you should be thinking. It’s the ... continue reading I Need to Find a Way to Stand Out