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Posted by Shelly Bowen on Apr 08, 2010.
The inaugural get-together of a new group of San Diego creative professionals — Web writers, editors, designers, developers, illustrators, photographers, and creative thinkers — for Thursday Happy Hour in San Diego, California.
Posted by Shelly Bowen on Mar 04, 2010.
… Does a Photo a Day Equal 365,000 Words a Year?
And do those “words” count toward:
Building a social community,
Connecting with friends and colleagues,
Engaging with an audience,
Being more “human” in this virtual world,
Gaining knowledge and ideas around your business, or even, dare I say it,
Improving SEO?
I’m betting the answer is Yes. … continue reading If a Photo Is Worth 1,000 Words …
Posted by Shelly Bowen on Jan 07, 2010.
2010 has barely taken off, and I’m already hearing from colleagues and clients about their firm resolutions to maximize digital content assets.
We will focus on content this year! Content will give us an edge.
We will optimize and maximize our content across platforms.
We will assign dedicated resources to create and maintain … continue reading 2010 Content Strategy Conferences
Posted by Shelly Bowen on Nov 30, 2009.
Playing with The Best Camera
I’ve been playing with iPhone apps a lot lately: games, tools, resources. Sometimes friends tell me about the cool ones and sometimes I just browse the most popular ones while I’m doing something else, like waiting for a carne asada taco.
(Have you noticed I do my … continue reading Mobile App Content Sparks Marketing Creativity
Posted by Shelly Bowen on Oct 05, 2009.
A Little Refreshment
“What a big martini!” I said to the woman at the networking mixer. And it was. But the woman just glanced at me and back to her companion, and I quickly realized the sad, negative connotation I just lobbied her way.
What I meant was, “Impressive glass, classic choice, … continue reading The Power of (Empty v. Juicy) Words
Posted by Shelly Bowen on Sep 02, 2009.
PYBOP Scribbles #2. What exceptional content will your key unlock? Click to enlarge image.
Improve your business and improve the world? Why not? It seems many exceptional business are doing just that. Imagine the impact of:
Better working conditions.
Healthier environment.
Stronger appreciation of individual talent over conformity.
Healthier, stronger people.
Broader cultural awareness and … continue reading Every Exceptional Business Has a Key …
Posted by Shelly Bowen on Aug 26, 2009.
Content Marketing Works … When People Fall in Love With Your Story
Every year I search for a pair of summer sandals that are:
A. Stylish enough to wear with a sundress
B. Comfortable enough to wear all day at Disneyland
(Not that I do either very often.) And every … continue reading I Fell Hard for Soft Sanuk Flops
Posted by Shelly Bowen on Aug 11, 2009.
Right. There Is No Shortcut (Sorry)
I recently picked up a new magazine that featured beautiful photography and great writing. At home, I flipped through and spotted a story from David Sedaris. (Yeah!) But I had read it before. (Boo.) Some of the photos I realized I had seen before. The … continue reading The True Shortcut to Valuable Content
Posted by Shelly Bowen on Aug 03, 2009.
I have a dedicated email address for advertisements from my favorite brands, and I scan through the subject lines, oh, once a week or so. Most get deleted.
Yes, I want gray suede shoes, but I’m resisting. Delete.
I don’t need a new batch of business cards. Delete.
continue reading “Come Fry With Us” – Best Subject Line Ever
Posted by Shelly Bowen on Jun 18, 2009.
I’m often asked to review wireframes or Beta versions of Web sites. Often, the conversation starts like this:
“Here’s what I’m thinking for web site content … [description here] … but I need to find a way to be different.”
I love that. That’s exactly what you should be thinking. It’s the … continue reading I Need to Find a Way to Stand Out
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