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Posted by Shelly Bowen on Jul 09, 2010.
What are the ingredients of great social media content?
Great social media content strategy is really part of your company’s Web content strategy as a whole, which includes these 5 steps.
To help visualize the core messaging component, I drew a pie (I like pie) for one of the three — … continue reading Social Media Content Strategy Mix
Posted by Shelly Bowen on Apr 02, 2010.
Should a blog be part of your Web content strategy? Probably not. Here’s why, and here’s what you should include instead.
Posted by Shelly Bowen on Feb 01, 2010.
A quiet or nonexistent corporate Twitter account is a disappointing sight for a potential client or customer. Somewhat like an empty, abandoned shopping cart.
But how do you keep up?
Option 1: Hire or Assign a Dedicated Person or People to Manage One Corporate Twitter Account
An impersonal corporate Twitter account, one that’s … continue reading Maximizing Twitter for Your Business
Posted by Shelly Bowen on Jul 24, 2009.
Social Media + Grassroots Efforts: Do They Play Well Together? They Should.
Two people with clipboards are flanking the grocery store exit. I steel myself to avoid eye contact. One takes a half step toward me. “Do you believe in ….?”
Grr, shake, turning away. Wait: “What did you say?”
He repeats. It’s … continue reading Four Social Media Lessons from a Grassroots Guy
Posted by Shelly Bowen on Apr 29, 2009.
Are you social — gregarious and convivial? What’s your personality like?
Write one sentence to describe you and your essence. Then create a 1 minute video to captures your essence.
Be confident. Show flaws.
LOVE these calls to action from Susan Rice-Lincoln at Inbound Marketing Summit in San Francisco today. … continue reading Your Social Essence: Who Are YOU?
Posted by Shelly Bowen on Feb 09, 2009.
by Shelly Bowen
More and more businesses are embracing social media as a part of their marketing efforts. If you have experimented at all with tools such as Facebook, forums, or Twitter, or have actively blogged and commented out there, you know the online social-sphere is different than any other type … continue reading 9 Twitter Writing Tips for Businesses
Posted by Shelly Bowen on Dec 26, 2008.
If you are using Twitter.com to market your services, brand, or company, I’d love to hear about your marketing and content strategy. I’m researching concepts and experiences such as:
Personality
Frequency
Type of content
Tracking results
Following others on Twitter
Commenting on other Tweets
Using software to Tweet ahead
What’s working — what’s totally not
SEO strategy on Twitter
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